social commerce - yesterday, today & tomorrow
DESCRIPTION
Presentation by Robert Cole of RockCheetah for Tnooz - Amadeus Mid-year 2011 webinar held online June 29, 2011TRANSCRIPT
Social Commerce Yesterday, Today & Tomorrow
tnooz-Amadeus Mid-year 2011 Webinar
Social Commerce – Primordial Swamp
June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: Elephi Pelephi flickr
Robert Cole | RockCheetah - 2
Social Commerce – Yesterday (Predictions from December 2010)
• Social
– Telepresence (FaceTime) | Hit on New Phones?
• Location
– Check-ins Growing Rapidly | Going Mainstream?
• Mobile
– NFC Gathering Steam | Maybe in June iPhone 5?
• Commerce
– Groupon | Rapid Expansion + Rampant Cloning
June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: Katherine H flickr
Robert Cole | RockCheetah - 3
Social Commerce – Today (Observations from June 2011)
• Social – Limited Traction for Social Currencies
• Klout Score & Empire Ave Share Price?
• Location – Geo-tailored Offers Showing Promise
• jetBlue – 10th Anniversary
• Mobile – Promo-Driven Flash Mobs
• Ocean Properties – Bacardi Girls
• Commerce – Currently, Most Group Buying Isn’t Social
• Station Casinos – welovelocals
June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: kagey_b flickr
Robert Cole | RockCheetah - 4
Social Commerce – Tomorrow (Prophecies beyond July 2011)
• Social – Social Graph Consolidation
• Facebook Gets Semantic
• Location – Venue Harmonization
• FourSquare Venues Project
• Mobile – Near Field Communications
• Payments, Ads & Loyalty Get Personal
• Commerce – Wallets
• Google Wallet | Apple iWallet are Game Changers
June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: just.Luc - flickr
Robert Cole | RockCheetah - 5