social community management rfp

RFP: Social Community Management

THE COLLECTIONTHE COLLECTION AT RIVERPARK IS A 650,000 SQUARE

FOOT, OPEN-AIR, SPECIALTY RETAIL CENTER LOCATED

IN THE HEART OF WEST VENTURA COUNTY. INSPIRED

BY THE BEAUTY OF THE CALIFORNIA COAST, THE

COLLECTION REFLECTS THE UNIQUE ATMOSPHERE OF

THE SURROUNDING SEASIDE COMMUNITIES.

The Collection is not just a shopping center, but an

experience—tree-lined streets, parks, water features,

plazas and paseos work together to create a classic

but casual environment. The center is built around a

town grid of retail streets, each of which has its own

personality—a carefully crafted assortment of established

and contemporary designer shops, distinctive dining, and

signature entertainment venues like a 16-screen Century

Theatres, Target, and the area’s only Whole Foods Market

and REI. The unique tenant mix is designed to cater to

the needs of the daily customer, as well as those who visit

weekly, monthly and in the evenings.

SUNSHINE FOUNTAINS SHOPS PARKS RESTAURANTS NEIGHBORS

SUNSHINE FOUNTAINS SHOPS PARKS RESTAURANTS NEIGHBORS

#BAHAHA #HAPPYHOUR @YARDHOUSE +SOMA #OMG @THECOLL

Susan Stinsmuehlen-Amen: Salmon Fountain

Wall Dogs: REI Channel Islands MuralFrank Bauer: Aquarium Tile Mural

WE’RE LOOKING FOR AN AGENCY THAT

GETS IT. YOU CHECK-IN AT A RESTAURANT

BEFORE YOU WALK IN THE DOOR, YOU

KNOW WHAT FACEBOOK EDGE RANK IS,

YOU THINK IN 140 CHARACTER BLOCKS,

YOU HAVE BUZZFEED, GAWKER AND

MASHABLE BOOKMARKED AND WHEN

YOU SEE HO-HUM SOCIAL MEDIA YOU

CRINGE.

The Collection is somewhat of a Social

Media Powerhouse. For a center only a year

old, we’ve built quite the following. We’re

looking to grow our base and connect with

our core demographic on an emotional level

through posts, two-way dialogue, content

and a brand voice that grabs attention

away from the slew of “meh” messaging out

there. Speak up, tell us what’s hot, make

recomendations and keep us on point. If you

think you are a good fit, we invite you to

strut your stuff.

OMG #INSTALOVE SMH #CHILLTIME @YARDHOUSE +HM LOLz #O

FREQUENCY

MIX A custom blend of tenant messaging, center news and content designed to make you say “lol”

VOICE

SERVICE

PLATFORMS Facebook, Twitter, Google+ and Instagram

The Collection at RiverPark’s Social Media is a reflection of the California Coastal interpretation of the traditional lifestyle center.

It will never be “meh...” VISION

Daily postings on Facebook, daily Tweets, 2-3x week on Google+ and Instagram

Hip, smart, and hillarious. California surf culture meets today’s social consumer.

Respond to customer comments and chatter with an active emphasis on executing on the brand voice.

PROCESS Social messaging supplied for client review, scheduled in advanced, monitored and optimized on-the-fly.

CREATIVE A large library of creative assets are available. In addition, hyper-local imagery is streamed to DropBox from the on-site street team.

BUDGET 3k / month. Online promotions and contests will be scoped as-needed.

#SELFIE #TCRP @WHOLEFOODS #STARBUCKS WOWSKI #OXNA

WHAT WE DIG

SMART HUMORPLAYFUL COPYWITTY REPLIES (with a good sense of when to be serious)

LOL POSTSKICKASS CREATIVEON-POINT COPYINSPIRATIONAL IMAGERY


WHAT WE’RE OVER

POINTLESS POSTSSTUPID ENGAGEMENT QUESTIONSDISJOINTED MESSAGINGUN-TOUCHED PHOTOGRAPHYCLUELESS SOCIAL MEDIA#UNNECESSARY #HASHTAGSEXCLAMATION POINTS


ASSIGNMENT SCOPE

INTERFACE WITH CLIENT TEAM TO POSITION MESSAGING RELEVANT TO CENTER MARKETING OBJECTIVESWORK WITH CLIENT TEAM TO SECURE ALL ASSETSAPPLY CREATIVE TREATMENT AS NECESSARYGENERATE WOW-WORTHY COPYPOST | MONITOR | RESPOND | ENGAGEREPORT ON PERFORMANCERECOMMEND WAYS TO GROW REACH + IMPACT

CAN YOU ENGAGE A CROWD?

THEN LET’S SOCIALIZE

#SELFIE

CLIENT INFORMATION

THE COLLECTION AT RIVERPARK CENTERCAL PROPERTIES

LETICIA WILSON DIRECTOR OF MARKETING [email protected]

SHEA PROPERTIES CA BRL: 01382566

DREW MCGRAY [email protected]