social company
DESCRIPTION
Big companies, new market challenge, are you ready?Thanks to thomasTRANSCRIPT
Social Company An inevitable change
a presenta6on by: Widi Hartono
: widihart : w1d1_h
Source: h?p://www.thomascrampton.com, ADMA yearbook, and other
Indonesia is the 2nd biggest user of facebook on earth. Social networking site has 87% reach in Indonesia.
Welcome to the 4 largest na6on in Asia, are we ci6zen, PR, or foreigner?
commerce
Is our company ready?
Indonesia’s mobile penetra6on is 90%, with over 30 million (and growing), are internet users. 80% mobile phone on the market are internet-‐able.
Company
Consumer
1st Strategy: ShiX Point of View
We’re no longer lead the consumers, the consumers lead us
Consumer trust their network, not our marke6ng
The masses gain more power
Consumer like to talk
Consumer can iden6fy their original voice in the network
2nd Strategy: Iden6fica6on
How many “na6onali6es” work in our company?
3rd Strategy: Innovate
Knowledge? Skills? Support? Involvement? Network? Ac6ve-‐ness? Like-‐able-‐ness?
How social is our company?
Ac6on Plan #1: Involve In our company, who is the best person to talk to our consumer? How can they influence the consumer?
Ac6on Plan #2: Re-‐organize
Everybody can be marketer, PR, CSR agent, or any other channel for the company to communicate with consumer
Ac6on Plan #3: Be crea6ve
i-‐commerce? groupies? sales driver?
Are we producer, or consumer? When there is a na6on without borders,
we should prepare for a company without walls.
a presenta6on by: Widi Hartono
: widihart : w1d1_h