social content: the missing key to unlocking seo
Post on 19-Oct-2014
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DESCRIPTION
The Social Media RevolutionTraditional SEOConsumer behaviourSocial Discovery for your BusinessOur Blog & Website results3 steps to Social DiscoveryTRANSCRIPT
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Social Content: The Missing Key to Unlocking SEO
& Leveraging Blogs
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SOCIAL DISCOVERYWhy should you optimise your business for…
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What we’ll cover..
• The Social Media Revolution• Traditional SEO• Consumer behaviour• Social Discovery for your Business• Our Blog & Website results• 3 steps to Social Discovery
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The Social Media Revolution
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Social is the Next Search
• Social feeds enable friends to share activities
• Trusted personal relationships
• Its called Word of Mouth
www.real-techguy.com
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Preferred Communication Methods
Veterans1925 – 45
65 - 85
Boomer1946 – 60
50 - 64
Gen X1961 – 81
29 - 49
Gen Y1982 – 02
8 - 28
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Generation Y
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Pressure to Reduce Marketing Expenses
• TV & Radio expensive– Not easily measurable– Banner advertising
not always effective
• People moving to Social Media – Youtube– Podcasts
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10,460,286 Views
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Social vs. Search
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TRADITIONAL SEARCH ENGINE OPTIMISATION
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Traditional SEO
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People don’t trust advertising
“69% of consumers who buy mostly online visit
social networking sites”
IBM eCommerce Survey 2009
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Level of Trust
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CONSUMER BEHAVIOURLook at
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How People Search
Source: HitwiseKeyword phrase length February 2009
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Understand Consumer Behaviour
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Keywords help you understand
Target Audience
Areas of Interest
Needs to be met
Business
Students
Housewives
Education
Information
Ideas
Strategy
Direction
Community
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SOCIAL DISCOVERY FOR YOUR BUSINESS
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Find the Socialiser
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3 STEPS TO SOCIAL DISCOVERY
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Add Social Connectivity to your Site
Step • Increase
socially referred traffic
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And to Your Blog
Step To Encourage
Word of Mouth
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Enhance the “Connected Experience”
Step Develop Personas
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Enhance the “Connected Experience”
Never before has it been possible for “just about” anyone to connect with millions of
people at almost no cost
Step Entertain
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2,554,163 views
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Improve through Social Analytics
• Growth in traffic – social networks– specific social site
• % mix of referral traffic– users sharing content from website
• Avg # shares per user, by social network
• Avg # referred visits by social site • Interaction with social features
– Social bookmarking
• Specific site content and activities which drive the highest volume of sharing activity
http://www.dix-eaton.com
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www.blog.wsioms.co.za Our Blog Results
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Blog Social Activity in 4 weeks
836 subscribers from 38 blog posts
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Blog Traffic
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Visitor Map
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Twitter – Tweets from Blog
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Blog Feeds to LinkedIn
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Blog Feeds to Facebook
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Friendfeed
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Feedburner Subscribers
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“Social Media Marketing” Google
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Blog Content Review
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3 STEPS TO SOCIAL DISCOVERYIn Summary
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Social Discovery for Business
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QUESTIONS