social curation and mobile
TRANSCRIPT
Social Curation and Mobile
We reinvented magazines
Publishzer is a toolto create magazines out the content that inspires you.
1. Media Revolution
Magazines follow the fate of music
http://remacable.com/wp-content/uploads/2011/02/intersection.png
2. Value of Social Curation
Friends
FamilyLearning
http://www.kapitalistmagazine.com/Images/magazine-stack.jpg
Not trusted Too much
We live in a world where attention has become so scarce to become as valuable as currency
“Mastering how to create niche-targeted compilations of content is indeed one of the key lifesaving strategies”
Like they’ve done for decades in art galleries
3. Your Own Voice
Why is enabling readers own voice important for media markets?
SpouseChildren
ParentFriendExpert
NewsOnline ad
0 12.5 25 37.5 50
Key in!uence on customer decision (%)
4. Bloggers incorported
Bloggers are the shaping force in publishing markets
Currently companies are forcing the traditional thinking of the business to the business.Like music industry did, look where it took them.
Currently companies are forcing the traditional thinking of the business to the blogging world.Like music industry did, and look where it took them.
http://tuukka13.indiedays.com/
http://issuu.com/collectivemagazine/docs/collectivejune
5. Media On Mobile
Find the intersection of technology and arts
Social strategy: Help people improve existing relationships or build new ones.
Mobile is the personal device
e media industries forgot the creative ones.music, publishing, #lms etc
“Social curation sits in the middle of the intersection, hugging both business and creative needs”
