social data day datasift slides
Post on 17-Oct-2014
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With 2.5 billion people globally on social networks, there is a growing imperative for brands and businesses to ‘go social’ – to engage, understand and respond to customers through social channels. The opportunities to leverage the data generated from social networks – social data – present new opportunities, insights and challenges for companies that can harness the firehoses of data and turn that into insights and signals to help them better serve their customers. Social Data Day London will explore the business opportunities and practicalities of creating a socially intelligent business by leveraging big data, social data and analyticsTRANSCRIPT
Welcome To The Social Economy Social Data Day London
Welcome To Social Data Day London
#sdday
Welcome to the Social Revolution
1.7 Billion People
67% of Internet Users on Social Networks.
Empowering Customers like never before
78% of European Internet Users on Facebook
1 in 6 people in UK on Twitter
32M Facebook users in UK
13mins of every UK Internet hour is Social
Source: IDC, Mary Meeker KPCB
Dat
a S
hare
d (Z
etta
byte
s )
Social Revolution is a Data Revolution
3.2Bn Facebook Likes 500M Tweets 100M Instagram Photos
250M Tumblr Posts 200M Bitly Clicks 70M+ Blogs, Forums
9x Growth in Shared Content in 5 years
from Transactions to
Interactions Customers
Purchases #Social
Engagement
Interests
Opinions
Fueling an Analytics Revolution
Profiles
Big Data
New Technologies to Extract Value from Data
Big Questions
What are the opportunities (and challenges) ? -
What kind of skillsets and tools are required ? -
Where would you start ? -
Why start now.
Agenda 14:00 - Introduction – Rob Easton, Head of Enterprise Cloud Platform UK Sales, Google 14:10 - Welcome to the Social Revolution - Tim Barker, Chief Product Officer, DataSift 14:30 – Big Conversation Challenges are Big Data Opportunities – Rishi Kumar, Director of Analytics, Unilever 14:55 - Panel Discussion: Social Data in Business 15:40 - Break 15:55 - Google and Big Data - Brad Kilshaw, Head of Enterprise Cloud Platform Partners, Google 16:15 - Using Social Analytics for Insight - Andy Cotgreave, Social Media Head, Tableau 16:35 - Wrap up discussion / Q&A
Tim Barker, Chief Product Officer
DataSift, @timbarker
Welcome to the Social Economy
22% of all time online
Social went mainstream
1 in 4 people on planet
>75,000 items of public social data every second
Creating a Wealth of Data outside your Enterprise
Companies starting by listening
Simple tools to search for brand #keywords Engage & Respond
Report back
Early Days: Try to Understand What is Happening
World’s 3rd largest retailer Social Signals drive Advertising and store inventory Most successful pre-Christmas shopping week in the company’s history
Today - Companies are mining social data to make better decisions
Twitter has become the high-speed news network:
1 Tweet. $10Bn in value.
Analyzing Social is not like any other business data.
Big & Fast Complex &
Unstructured Noisy
Social Data is complex & unstructured A Single Tweet can contain 120+ data items
- DJ Patil, former LinkedIn Chief Scientist
“It’s impossible to overstress this: 80% of the work in any data project is in cleaning the data.”
“It’s not information overload. It’s filter failure.” - Clay Shirky.
Real Time + Historic
We enable companies to operationalize their social analytics
We partner with
social networks to
consume their public
data in real-time and
historically.
We provide
enterprises with an
advanced social data
mining platform to
extract data for
analysis.
What does social data look like?
We do this
You do this #DigitalMarketingShow
a. Known Knowns b. Known Unknowns c. Unknown Unknowns
What can Social Data tell you?
BBC uses Social Data to grow audience for ‘Africa’
#sdwk13
Dell uses Social to Improve Products Increased Customer Loyalty by 39%
38,000 Social posts every day on Dell Measure Net Promoter Score across 37 Product-Lines 150 Metrics influence Social Advocacy Score Product-Teams Proactively Respond to Issues
#sdwk13
25
Identify conversations around a focused topic Track key topics and influencers that are leading and influencing
Brands use Social to Identify Opinion Makers Influencer Modeling in HD
#sdwk13
26 26
Social Loyalty Social Innovators are starting to connect the dots between your Social + Customer Identity
#sdwk13
The Race to Understand the Customer Social has Massive Potential Social Data is not an island Platforms emerging to analyze + integrate