Socially engaging audiences

@TiffanyStJames

ConnectedUK

Tuesday 22 May 2012

Objectives

@TiffanyStJames

Programme context

Are your audiences on

social channels?

Engagement objectives

What will you do with what

you hear?

What will social media

engagement do for you?

Be REALLY clear on your objectives

before you start

Hygiene and Housekeeping

@TiffanyStJames

Owned social platforms

Pre-screen promotion

Talent promotion

Real-time engagement

Reward and recognise the

super-engaged fans

Get your social house in order

Right people for the right job

@TiffanyStJames

Ensure production and digital

teams work together and

understand each other

What do audiences want?

How can you find out?

Dedicate the right skilled

people

Give appropriate resources

Britain’s Got Talent have 3 full time staff

on social engagement: Peter Cassidy

#Fasttrain

Get the right tools for the job

@TiffanyStJames

Helpful factual

@TiffanyStJames

Interactive content: sync’d

@TiffanyStJames

Unlock additional digital real-time content for

super-engaged fans

In audience / users hands

@TiffanyStJames

Embarrassing Bodies Live

Entire editorial turned over

to the viewers/users

• asking questions

• uploading images

• voting on what they

wanted discussed

Live from the Clinic

Live consultations on Skype

App download: medical tests

Create opportunities for user-driven

content

Compulsive interaction

I’d tell you the code right now,

but you know what?

I already have.

@TiffanyStJames

Maximise, incentivise and reward compulsive

interaction opportunities

Event TV

Reward super-engaged fans

by real-time recognition @TiffanyStJames

Release data, let devs play

@TiffanyStJames

Free your data

Engage developers

Create sandboxes

R & D

Prototype

Ideas and execution

$M? – How do we get brands, audiences,

producers and developers talking?

This presentation is at: slideshare.net/tiffanystjames

BIMA • Founded in 1985 - world’s oldest new media association

• Support and promote the British digital industry

• Share knowledge and best practice

• Reward great work and encourage the next generation

• Over 200 members with combined revenues of £3 billion,

representing hundreds of thousands of people

• Members of the Advertising Association – giving digital a seat the

top table

• ConnectedUK, Digital Hall of Fame, National Standards and of

course the BIMA Awards…