social entrepreneurship 101 - wordpress.com · social entrepreneurship 101 for goodness sake!...

+ Social

Entrepreneurship

101

For Goodness Sake! Session 008

December 16, 2012

Friends of Ebonie

Social Entreprenuership 101| Friends of Ebonie

Promotional Partner:

+Guest Expert: E lkhair Bal la H I V / A I D S A w a r e n e s s A c t i v i s t , P u b l i c H e a l t h A d v o c a t e , S m a l l B u s i n e s s O w n e r


COO & co-Founder, b condoms Harlem, NY by way of Lansing, MI Alum of Morehouse College Features include: ABC News, The New York Times, EBONY.com, clutch online, and VIBE

+Guest Expert: Felecia Hatcher P u b l i c S p e a k e r , A u t h o r , S m a l l B u s i n e s s O w n e r


Founder, Feverish Ice Cream & Gourmet Pops Resident of Miami, FL Alum of Lynn University Fell on her face in heels & started making ice cream Features include: NBC News, TEDex presenter, White House Top 100 Entrepreneurs under 30, Essence & Black Enterprise

+


+Who’s a Social Entrepreneur?


+Social Enterprise vs. Non- Profits

Social Enterprise Non- Profit Common Good Common Good

Specific Cause Specific Cause

Commercial Sales = Revenue Driver

Grants & Fundraising = Profit

Maximizes Business Strategies Maximizes Organizational/ Programming Strategies

Primary Filing: Corporate Filing Primary Filing: Non-Profit Status


+Social Enterprise Businesses


+Part I: Elkhair’s & Felecia’s Stories


+Part II: What Makes A Social Entrepreneur & Social Enterprise


+ Identifying Your Cause


1.  Work life balance

1.  When you truly live and work within your passion it’s easy!

2.  Felecia’s 3P’s:

People. Planet. Profit.

•  Start with what you have and where you are and branch out from there.

•  Her Cause: PopPrenuers

•  Youth unemployment issues directly relates to the crime, teen pregnancy and poverty issues here

•  Started with what they knew: popsicles.

+Putting The Social Into Your Business


1.  Social missions should be incorporated into business plans from the onset.

2. Social enterprises should: •  Have the community focus in mission

statement •  Be explained in the elevator pitch

about your company 3. Simpler the explanation of your social enterprise the more powerful it is. !

+ Hello Investors!


WHO? •  Its always best to start with family and friends. •  Always remember that investors need to excited about your

business too! !

WHY? •  Social impact investors are very unique •  Very shrewd business people who believe impact can be

measured with social good. !

•  Investors want to know they will make their money back, get the proper return, and know they also contributed to a company that is socially responsible.!

WHAT YOU NEED TO DO: •  Make sure the business model is sustainable and healthy •  Profitable + A broader good.

+Why Scalability Matters


•  A Traditional Business Practice relevant in

Social Enterprise & Non-Profits

•  What to ask yourself: •  Will I keep my business or will I sell it?

•  Run your business as if you are going to sell it

•  Put systems in place to scale up and scale out and mobilize

•  Know Your Impact Capacity •  Could your NP be great in other areas of

the US or even internationally? •  Are you equipped to work past your area

of impact?

+Small Business Resources

Friends of Ebonie: http://www.friendsofebonie.com/toolsandresources b condoms : http://bcondoms.com Felecia Hatcher : http://www.feleciahatcher.com/ Wells Fargo for Black Business Owners: https://www.wellsfargo.com/biz/women_diverse_business/african_american/ Best States for Black Business Owners: http://www.huffingtonpost.com/2012/07/23/best-states-black-owners_n_1696402.html SCORE: www.score.org/ Social Enterprise Alliance: https://www.se-alliance.org/


+Q & A Time!!!


+Stay Connected Friends of Ebonie | Enthusiasm for Giving & All Things Good

www.friendsofebonie.com

[email protected]

@FriendsofEbonie

www.facebook.com/friendsofebonie


social entrepreneurship 101 - wordpress.com · social entrepreneurship 101 for goodness sake!...

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