Catchy Title Here

How understanding the social era can help your startup

Foundations

How Social Can Help Us

1.

2.

How Social Can Revolutionise3.

Drinks4.

http://bit.ly/GCPaZB

The power lies in the creation of self-organised communities of like-minded people

...We grew up with the Internet and on the Internet. This is what makes us different; this is what makes the crucial, although surprising from your point of view, difference: we do not ‘surf’ and the internet to us is not a ‘place’ or ‘virtual space’. The Internet to us is not something external to reality but a part of it: an invisible yet constantly present layer intertwined with the physical environment. We do not use the Internet, we live on the Internet and along it. If we were to tell our bildnungsroman to you, the analog, we could say there was a natural Internet aspect to every single experience that has shaped us. We made friends and enemies online, we prepared cribs for tests online, we planned parties and studying sessions online, we fell in love and broke up online. The Web to us is not a technology which we had to learn and which we managed to get a grip of. The Web is a process, happening continuously and continuously transforming before our eyes; with us and through us. Technologies appear and then dissolve in the peripheries, websites are built, they bloom and then pass away, but the Web continues, because we are the Web; we, communicating with one another in a way that comes naturally to us, more intense and more efficient than ever before in the history of mankind...

http://bit.ly/FQlJND

We, the Web Kids

Tell people so they can buy it and then tell everyone

else!Stop

shouting!

1. Listen

2. Strategise

3. Implement4. Manage

5. Measure

Adding Social Media

Culture eats strategy

Culture Eats Strategy for Lunch

Zappos

• Alan Moore

Craft “why” people should care

A recommendation from a friend would make 71% of people more comfortable with a product or service – more so than advertising (15%) or even personal experience (63%)

MediaLab

“The Social Web is distributing influence beyond the customer landscape, allocating authority amongst stakeholders, prospects, and peers.” – Brian Solis

Customer

Lifetime Value

Social Landscap

e

Customer

Referral Value

Customer Social Customer

The most responsive company in the world

Decisions are effortless

Better decisions faster

1.

2.

Democratic3.

Communities

Culture

New Business Models

1.

2.

3.

Drinks4.

Thank You!

Eric SwainGather and Throweric@gatherandthrow@ericswain

Credits – images, docs and stats

Man in mask with gun – Julian Povey: http://www.flickr.com/photos/jpovey/5912287632/Everything is Marketing – Hugh McLeod: http://www.gapingvoidart.com/everything-marketing-p-1917.htmlCrowd Kiss: http://www.flickr.com/photos/acousticskyy/3651475141/We, the Web Kids – Piotr Czerski: http://pastebin.com/0xXV8k7kShouting boy by fotologic: http://www.flickr.com/photos/fotologic/242616844/Big Sandwich: UnknownJetfighter by familymwr: http://www.flickr.com/photos/familymwr/4929686927/MediaLab study: http://www.buzzador.com/pressdocuments/Wheres_Debbie_MediaEdge.pdfClown Collective by LisaBK: http://www.flickr.com/photos/lisabk/3354010301

For further reading for new business model discussions: The New Capitalist Manifesto by Umair Haque : http://www.amazon.co.uk/New-Capitalist-Manifesto-Building-Disruptively/dp/1422158586No Straight Lines by Alan Moore : http://www.no-straight-lines.com/