social for networking and scholarship · why social media? networking, collaboration, advice,...
TRANSCRIPT
Tara C. Smith
Associate Professor
College of Public Health
SOCIAL MEDIA FOR
NETWORKING AND
SCHOLARSHIP
WHY SOCIAL MEDIA?
Networking, collaboration,
advice, mentoring,
commiseration, finding cool
research & people
Publicize your work & brand
yourself
http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf
A TOUR OF SOCIAL MEDIA
BLOGS
Any kind of personal “web log”. Free at Blogger
(Google-owned), WordPress, more. Typically
allow comments on posts.
BLOGGING
Free sites: Blogger, Wordpress, Weebly
BLOGGING
Over 1 billion active users; “Friends” (bidirectional
info) and “Pages” (typically unidirectional)
“Microblogging” site; no more than 140 characters
allowed per “tweet.” “Followers” instead of “friends”
500 million active users; 340 million tweets per day
NETWORKING: HASHTAGS
#ecrchat (early career resources)
#HigherEd
#pubHT (public health talk)
#STEM
#IamScience
#meded
#hcsm (health care social media)
#digitalhealth
Regular #words, conferences (#ASM2012)
GENERAL ADVICE/QUESTIONS
GOOGLE PLUS
“Google’s Facebook”—150 million active users,
“circle” people instead of “friend” or “follow.”
“Hangouts” and “chats”
More “professional” social networking, 175
million members
YOUTUBE User-generated video content; over 3 billion hours of
video are watched every month. Google-owned.
Picture/short video sharing site
Over 100 million users; ~2 years old
WHAT DO THEY HAVE IN COMMON?
Allow for dialogue—commenting,
response, interaction
WHY SOCIAL MEDIA?
Continuing education
Good way to filter literature & contacts
by following relevant sites/people on
Twitter, Facebook, LinkedIn etc.
Branding
What will students or potential
colleagues find when they Google you?
YOU JUST NEVER KNOW
New collaborations Funding?
http://chronicle.com/blogPost/How-to-Start-Tweeting/26065
LINKS
http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-
for-scientists-part-1-its-our-job/
http://www.biolbull.org/content/222/2/85.full
http://www.asmcue.org/documents/ASMCUE2011.pdf
http://www.biodiversityinfocus.com/blog/2012/01/02/twitter-for-scientists-
and-why-you-should-try-it-scienceshare/
http://chronicle.com/blogPost/How-to-Start-Tweeting/26065/
http://academhack.outsidethetext.com/home/2008/twitter-for-academia/
http://www.zelnio.org/wp-content/uploads/2011/11/2012-Thaler-et-al-
Digital-Environmentalism-2012-preprint.pdf
http://www.usnews.com/education/articles/2010/08/16/twitter-goes-to-
college-
https://twitter.com/i/#!/sciencebase/scientwitters/members
http://medcitynews.com/2012/02/15-healthcare-twitter-hashtags-you-
should-follow/