social intranets in social business
Post on 17-Oct-2014
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Keynote talk from the 2011 Interact Intranet Conference in LondonTRANSCRIPT
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Inside the Social BusinessInteract Intranet Conference Keynote PresentationLee Bryant, Headshift | Dachis Group, October 2011
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Introductions
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Intranets were once the ‘internet inside’ ... but now what are they for ?
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Finding information?
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People directory?
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Communication?
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Collaboration?
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An expensive repository for the canteen menu?
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Common intranet problems
• One-way communication• Burden on central admin• No sense of ownership• Complex, tedious workflows• Difficult structure & navigation• Outdated information• Dead zones
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Simple static information: org chart, canteen menu
Integration:self-service, active directory
Portal:personalisation, context, widgets
Social Intranet:participation and collaboration
Evolution of the intranet
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Network-centric models: the new world of work
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From bureaucracy and business friction ...
structures that dampen network effects to get worse the more people use them
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... to network effects and Collective intelligence
structures that harness network effects to get better the more people use them
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Social Business Design: humanising the enterprise
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Sharing as a by-product of work - ‘in the flow’
• In-the-flow: selfish route to collective benefit• The intranet should be where work gets done• Feeds and flow, not item-by-item publishing
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Enabling business with both intimacy and scale
• Real-time information services• Holistic personalisation (not just work)• Social networks inside and outside
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Whilst supporting workflow and systems of record
• Enterprise integration• Process and workflow support• Data capture for key business areas
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Making better use of our talent and brain power
• Social reading, recommendations• Social network signals, streams• Collective intelligence networking
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In the flow: activity streams & talking machines
• Every’thing’ has a voice• Subscribe to updates, streams• Activity streams as event bus
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Better decision making based on ambient signals
• Glancing, ambient sharing, awareness• GTD applied to social signals• Person tools for remixing data
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Finding smarter ways to motivate people
• How to tackle intrinsic motivation?• Trust is cheaper than control• Return on Attention (ROA)
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“Interesting times” for enterprise IT:The 5 big trends - mobile, social, cloud, big data and consumerisation are all about making technology more human, and will all impact user demand
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Social Business: more than just ‘collaboration’
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Cloud: not just where to store but how to provision
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Mobile: ubiquitous, personal and integrated
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‘Big data’ and social analytics
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Consumerisation: experience beats features
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How to pursue a social Intranet?How to remain agile enough to adopt new technologies, without losing control of the basics
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Platform thinking, not vertical integration
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Moving to apps and app stores, not one-size-fits-all
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Individual factors:• usefulness• usability• social influence
Organisational factors:• leadership• technological landscape• culture
Target individual, not just organisational utility
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Social Influence:• invites, not ‘roll-out’• expose more surfaces• activity streams
Behavioural Triggers:• focus on key use cases• utility is not enough• game mechanics?
Behaviour change through action, not comms
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Consumer-grade experience has to be priority #1
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http://www.headshift.com
Thanks for listening :)
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I am [email protected] and live at http://www.headshift.comExcept where otherwise stated, photos courtesy of Flickr using Creative Commons license.Thanks to the following photographers:
http://www.flickr.com/photos/thayer18/2473764858/http://www.gameaddictionblog.com/images/smb.jpg http://www.flickr.com/photos/peasap/655111542/ http://www.usdesignstudio.co.uk/freerange.htmlhttp://www.flickr.com/photos/aussiegall/364313299/http://www.flickr.com/photos/sneakerdog/315377551/http://www.flickr.com/photos/cristiano_betta/2909483129/http://www.flickr.com/photos/nurpax/3721686206/http://www.flickr.com/photos/pedrosimoes7/1301014184/http://www.flickr.com/photos/eperales/89731541/http://www.flickr.com/photos/violator3/93589371/http://www.flickr.com/photos/victoriapeckham/261126130/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/cristiano_betta/2909483129/http://www.flickr.com/photos/nurpax/3721686206/http://www.flickr.com/photos/pedrosimoes7/1301014184/http://www.flickr.com/photos/soldiersmediacenter/4271795260http://www.flickr.com/photos/exey/3960710978http://www.flickr.com/photos/emdot/5651375/http://www.flickr.com/photos/arenamontanus/375127836/http://www.flickr.com/photos/dionh/5758308289http://www.flickr.com/photos/wheatfields/2071347416/http://www.flickr.com/photos/edkohler/2863011654/http://img386.imageshack.us/img386/1141/is5vb.jpghttp://icanhascheezburger.com/2008/01/24/funny-pictures-1-more-minit-wit-teh-menu-pls/http://www.flickr.com/photos/stignygaard/450640129/http://www.flickr.com/photos/loopzilla/1640551643/http://www.flickr.com/photos/exfordy/123900378/http://www.slideshare.net/DAccademia/davide-folletto-casali-social-experience-design