social login myths for businesses - loginradius
TRANSCRIPT
Y o u ' v e h e a r d t h e r u m o r s ,
Y o u ' v e h e a r d t h e r u m o r s ,d o n e y o u r r e s e a r c h ,
Y o u ' v e h e a r d t h e r u m o r s ,
and now...d o n e y o u r r e s e a r c h ,
I t ' s t i m e t o d e c i d e :
T o a d d . . . o r n o t t o a d d
T o a d d . . . o r n o t t o a d d
S O C I A L L O G I N
T o a d d . . . o r n o t t o a d d
to your website.
S O C I A L L O G I N
W e g e t i t ,y o u ' r e s t i l l o n t h e f e n c e .
T h a t ' s w h y w e ' r e h e r e t o
T h a t ' s w h y w e ' r e h e r e t o
DEBUNKS O C I A L L O G I N M Y T H S
f o r b u s i n e s s e s .
( m o s t o f t h e m a t l e a s t )
M Y T H # O N E
Social Login seems simple enough,I can just quickly build it myself!
T R U T H :the
T R U T H :the
C r e a t i n g t h i s t e c h n o l o g yi n - h o u s e r e q u i r e s
HUNDREDSo f h o u r s i n i m p l e m e n t a t i o n
a n d m a i n t e n a n c e .
T h a t ' s t i m e t h a t y o u r d e v e l o p m e n ta n d e n g i n e e r i n g t e a m s c o u l d
b e t t e r s p e n d o n y o u r c o r e b u s i n e s s .
M Y T H # T W O
Maintaining this product can't be THAT hard.I have developers that can take care of it!
T R U T H :the
T R U T H :the
C h a n g e s t o s o c i a l n e t w o r k A P I s h a p p e n
EVERY DAY .
T R U T H :the
C h a n g e s t o s o c i a l n e t w o r k A P I s h a p p e n
EVERY DAY .M i s s e d u p d a t e s c a u s e d o w n t i m e a n d
c o s t y o u c u s t o m e r s .
T R U T H :the
C h a n g e s t o s o c i a l n e t w o r k A P I s h a p p e n
EVERY DAY .M i s s e d u p d a t e s c a u s e d o w n t i m e a n d
c o s t y o u c u s t o m e r s .
T h a t ' s a l o t o f p r e s s u r e .
M Y T H # T H R E E
Consumers don't really want to log in this way. I don't see how we're missing out.
T R U T H :the
T R U T H :the
Of consumers choose Social Login whengiven a choice between it and email login.6 5 %
T R U T H :the
Of consumers choose Social Login whengiven a choice between it and email login.
Of consumers respond that Social Login is"a good solution that should be offered."
6 5 %
6 4 %
T R U T H :the
Of consumers choose Social Login whengiven a choice between it and email login.
Of consumers respond that Social Login is"a good solution that should be offered."
6 5 %
6 4 %
Higher return visit rates for customers whouse Social Login over those using email login.4 8 %
M Y T H # F O U R
Our registration process may have some glitchesbut the user experience isn't THAT bad.
Our customers will stick around.
T R U T H :the
T R U T H :the
O f c o n s u m e r s f i n d t r a n s a c t i o n f a i l u r ed u e t o f o r g o t t e n c r e d e n t i a l s' f r u s t r a t i n g ' o r ' v e r y f r u s t r a t i n g '
7 5 %
T R U T H :the
O f c o n s u m e r s f i n d t r a n s a c t i o n f a i l u r ed u e t o f o r g o t t e n c r e d e n t i a l s' f r u s t r a t i n g ' o r ' v e r y f r u s t r a t i n g '
Of customers abandon cart when forcedto create a new username and password.
7 5 %
3 0 %
M Y T H # F I V E
The customer data I collect through registrationforms has some inaccuracies, butSocial Login won't be any better.
T R U T H :the
T R U T H :the
O f p e o p l e c r e a t e m u l t i p l e a c c o u n t sb e c a u s e o f f o r g o t t e n c r e d e n t i a l s .45%
T R U T H :the
O f p e o p l e c r e a t e m u l t i p l e a c c o u n t sb e c a u s e o f f o r g o t t e n c r e d e n t i a l s .
Of consumers have left registration formsblank or filled in false information whencreating a new account.
88%
45%
T R U T H :the
O f p e o p l e c r e a t e m u l t i p l e a c c o u n t sb e c a u s e o f f o r g o t t e n c r e d e n t i a l s .
Of consumers have left registration formsblank or filled in false information whencreating a new account.
88%
45%
More accurate data is collected with SocialLogin than traditional registration forms.86%
M Y T H # S I X
If we offer Social Login, someone else will ownour customer data and we don't want that.
T R U T H :the
T R U T H :the
L o g i n R a d i u s ' C u s t o m e r P r o f i l e S t o r a g es t o r e s y o u r n o r m a l i z e d p r o f i l e d a t a , b u t
y o u h a v e f u l l a c c e s s a n d o w n e r s h i p o f t h a td a t a a t A L L t i m e s .
T R U T H :the
L o g i n R a d i u s ' C u s t o m e r P r o f i l e S t o r a g es t o r e s y o u r n o r m a l i z e d p r o f i l e d a t a , b u t
y o u h a v e f u l l a c c e s s a n d o w n e r s h i p o f t h a td a t a a t A L L t i m e s .
W e s e c u r e i t , b u t y o u o w n i t .
A t t h e e n d o f t h e d a y ,
A t t h e e n d o f t h e d a y ,
S O C I A L L O G I N E X I S T S
A t t h e e n d o f t h e d a y ,
S O C I A L L O G I N E X I S T S
w i t h y o u r b u s i n e s s e s a n d y o u r c u s t o m e r s i n m i n d .
I t ' s q u i c k ,
I t ' s q u i c k ,i t ' s e a s y ,
I t ' s q u i c k ,
and most importantly...i t ' s e a s y ,
I t ' s q u i c k ,
and most importantly...i t ' s e a s y ,
i t ' s s e c u r e .
Y O U ' R E W E L C O M E .
S O U R C E S :
h t t p : / / w w w . p o n e m o n . o r g / l o c a l / u p l o a d / f i l e / N o k N o k W P _ F I N A L _ 3 . p d f
h t t p : / / b l o g . l o g i n r a d i u s . c o m / 2 0 1 5 / 0 5 / s o c i a l - l o g i n - c o n v e r s i o n - 2 /
h t t p : / / w w w . e m a r k e t e r . c o m / A r t i c l e / S o c i a l - S i g n - O n - C o n s u m e r s - C h o i c e / 1 0 0 8 7 9 7
h t t p : / / w w w . w e b h o s t i n g b u z z . c o m / b l o g / 2 0 1 3 / 0 3 / 2 1 / w h o s - s h a r i n g - w h a t /
h t t p : / / b l o g . l o g i n r a d i u s . c o m / 2 0 1 5 / 0 7 / s o c i a l - l o g i n - p r e f e r r e d - m e t h o d - q 2 /
h t t p : / / w w w . s m a s h i n g m a g a z i n e . c o m / 2 0 1 1 / 0 4 / f u n d a m e n t a l - g u i d e l i n e s - o f - e - c o m m e r c e -c h e c k o u t - d e s i g n /
h t t p : / / w w w . u i e . c o m / a r t i c l e s / t h r e e _ h u n d _ m i l l i o n _ b u t t o n /
