social marketing strategy
DESCRIPTION
Why social marketing strategy is important - how to strat creating your own social media strategy.First stepsTRANSCRIPT
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Ian West
Managing DirectorOne-Marketing Ltd
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SOCIAL MEDIA STRATEGY
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What?Who?Why?How?
How much?
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What?Who?Why?How?
How much?
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Why is strategy so important?
• Social media is supposed to be one of the good guys
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Why is strategy so important?
• Social media can be a bad guy – it can steal your time, and time = money
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Let’s play with all these shiny new toys.t
Let’s get a strategy agreed first.
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What is strategy?
Not something that will pass the
caliper test.
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What is strategy?
A4
One sheet of paper should be
more than enough
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What is strategy?
Where you are now Where you want to be
Your objective
Strategy
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‘WHAT?’ - OBJECTIVE SETTING
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What can social media achieve?
• Build brand awareness• Manage brand
reputation• Research customer
opinion• Fast-track R&D• Engage with
customers• Engage with
employees• Recruit advocates
• Generate leads• Establish authority –
build thought leadership
• Increase share of voice• Identify profitable
niches• Identify and connect
with key influencers• Demonstrate product
or service
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Old school communications strategy
• Who are we talking to?• What do we want to say to them?• What action do we want to result?
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New school conversation strategy
• Who is talking about us?• What are they saying?• How do we want to influence the
conversation?• What action do we want to result?
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A LITTLE RESEARCH CAN BE A BIG HELP
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Get a grip on your social graph
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Get a grip on your social graph
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Listen
What Who
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Listen
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Listen
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NOW, SET THE OBJECTIVE
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SMART objective setting
SpecificMeasurableAchievableRealisticTime based
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If you can’t measure it you can’t manage it
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Your social media strategy
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Why is strategy so important?
• Makes sure that you apply valuable resources, time and money, where they will generate maximum return
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www.socialgoodguy.com