SOCIAL MEDIA 101 FOR LOCAL BUSINESSES

Hang Out with Your Target Audience Online and Boost Your Business

What is Social Media?

WIKIPEDIA DEFINITION OF SOCIAL MEDIA

Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content.“

Social media is media for social interaction as a super-set beyond social

communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations,

communities, and individuals communicate

Social Media Usage Stats

Social Networking is the Fastest-Growing Form of Online ActivityThere are Over 2.8 Billion Social Media Profiles (Approximately ½

of all Internet Users World-wide)36% of Social Media Users Post Brand-Related Content

Social Media Usage Stats

84% of Smartphone Owners Use Them to Enhance Their Shopping Experience

One in Three Small Businesses are Now Using Social Media41% of the Class of 2011 Used Social Media in Their Job Search

Social Media Usage Stats

Social Media Usage Stats

Benefits of Social Media

Create and Manage Your Company’s Brand

Easily Stay on Top of What People Are Saying About You Online

You Appear Relevant and In-Step with Technology

Create a Personalized Experience for Your Prospects and Customers

Ability to Take Your Message Directly to Local Consumers

What is Facebook

WIKIPEDIA DEFINITION OF SOCIAL MEDIA

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. As of January 2012, Facebook has more than 800 million active users.

Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile.

Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".

Facebook User Stats

Facebook Has Approximately 845 Million Monthly Active Users

Facebook Has Approximately 483 Million Daily Active Users on Average

More than 50% of our active users log on to Facebook in any given day

More than 7 million apps and websites are integrated with Facebook

Facebook User Stats

There Are Approximately 2.7 Billion Facebook Likes or Comments per Day

On Average, More than 250 Million Photos are Uploaded per Day

The Average Facebook User is Connected to 80 Community Pages, Groups and Events

The Average Facebook User has Approximately 130 Friends

What is a Facebook Fan Page?

A Fan Page on Facebook is a miniature landing page or micro-site that serves as a “home base” for your business or organization.

It is different from a Facebook profile (which is designed for people). While your Facebook profile represents you as a person, your Fan Page represents your business or organization.

What is a Facebook Fan Page?

Contains Your Business Contact InformationWebsite AddressContact Phone Number LocationEmail Address

Designed to Collect FansOther Facebook Users Who

Subscribe to Get Updates from Your Fan Page

Why Do You Need a Fan Page?

Build a Following and Engage with Customers

Post Blog Articles, Events, Photos About Your Business

Promote to Your Target Audience

Fan Pages Get Indexed by Google and can Drive Traffic to Your Company’s Website

Why Do You Need a Fan Page?

Great Way Stay on Top of What People are Saying About Your Business Online

Easily Build Trust and Credibility with Your Target Audiences on a Personal Level

Move People Through Your Marketing Funnel More Smoothly

Offer Your Product or Service to the World

What is Twitter?

WIKIPEDIA DEFINITION OF TWITTER

Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets".

It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 300 million users as of 2011, generating over 300 million tweets and handling over 1.6 billion search queries per day.

It has been described as "the SMS of the Internet."

Twitter Usage Stats

75% of Companies Now use Twitter as a Marketing Channel

There are Over 465 Million Twitter Accounts

On a Busy Day, Twitter Sees about 175 Million Tweets

Approximately 50% of Active Users Log in Daily

An Additional 26 Million Users Expected by the End of 2012

Twitter Features

Ability to Send and Read Other Users’ Updates (Tweets) Twitter Messages are Limited to 140 Characters Can Send and Receive Updates via the Twitter Website, Text

Messages, or Emails Can Restrict Message Delivery to Your Circle Can Import Friends from other Networks

How Can You Use Twitter? Customer Service

Generate New Leads Perform Market Research

Build an Email Marketing List Reputation Management

Run Special Deals and Promotions Integrate with Facebook and Other Web Properties

Promote Your Blog Posts Provide Links to Valuable Free Information

Why Should You Use Twitter?

Can Geo-Target Your Account Can Build Relationships with Prospects Find and Interact with Local Tweeters

Reduced Marketing Expense Search Engine Optimization and Visibility Monitor and Understand Industry Trends Ability to “Follow” and “Be Followed” Remind Prospects and Customers that

You Exist

What is Google Plus?

Wikipedia Definition of Google Plus

Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a social networking and identity service operated by Google Inc.

The service was launched on June 28, 2011, in an invitation-only "field testing" phase. Early invites were soon suspended due to an "insane demand" for new accounts.

On September 20, 2011, Google+ was opened to everyone 18 years of age or older without the need for an invitation.

Google Plus User Stats

Google+ has More than 90 Million Users as of January 2012

Google+ was the fastest social network to reach 10 million users in only 16 days (Twitter took 780 days and Facebook 852 days)

Google Plus Features

• +1 Feature – allows you to instantly get new people in your circle from your blog or webpage

• Circles – allow users to organize contacts into groups for sharing across various Google services

• Hangouts – used to facilitate group video chat

• Messenger – allows instant messaging within circles and is available to Android, iPhone, and SMS Devices

Google Plus Features

• Sparks – is a front-end Google Search that enables users to identify topics they may want to share with others.

• Google + Pages – allows organizations to setup profiles (pages) for posting and interaction (similar to Facebook Fan Pages)

Why Should You Use Google +?

It is cleaner and more user-friendly than other networks

Google Plus is not as easy to spam

It is a powerful tool for social collaboration and lead generation due to the high level of interaction

It seems to combine the best of Twitter and Facebook

Tips for Using Google +

Tweak your email notification options

Change your profile's field-sharing settings

Disable re-sharing

Use the Your Circles option while sharing

Start some Sparks

Add some basic formatting

What is LinkedIn?

LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of 3 November 2011, LinkedIn reports more than 135 million registered users in more than 200 countries and territories.

One purpose of the site is to allow registered users to maintain a list of contact details of people with whom they have some level of relationship, called Connections.

The feature LinkedIn Answers, similar to Yahoo! Answers allows users to ask questions for the community to answer. This feature is free and the main difference from the latter is that questions are potentially more business-oriented, and the identity of the people asking and answering questions is known.

LinkedIn Usage Stats

LinkedIn’s members have reached 119 million

The standard user of LinkedIn is male (58.5%) and aged between 25 and 54 years (70%)

North America and Europe represent 68% of users

Why Should You Use LinkedIn?

LinkedIn Users Have a Lot of Disposable Income: the average LinkedIn user earns roughly $94k per year

Consists of mostly executives, business owners, decision-makers, and high level thinkers

LinkedIn groups are the best places to connect with like-minded professionals, colleagues and prospects.

Tips for Using LinkedIn

See Who’s Talking About What Locally

Connect with People Who May be Looking for Your Product or Services

Find Key Local Networkers

Release Updates for Your Local Marketplace

Social Media Tips

Don’t Promote with Every Piece of Content You Post – Remember, It’s “social”

Give Your Audience Valuable, Useful Info

Don’t Ignore What’s Going On… Monitor Your Profiles and Online Reputation

Get Feedback from Your Customers and Improve Your Overall Brand

Thank You!

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If You Would Like More Information About How Social Media Can Help Revive Your Local

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