social media 2012
DESCRIPTION
A snapshot of social media marketing online tools for 2012TRANSCRIPT
Social Media Marketing2012 REACH & RESOURCES
Wendy Flanagan
1/21/2012 Brand4Market.com 1
Agenda
• Strategy• Social Media Properties• Content Rules• Tagging• Composite Services• Personal Profiles• Measurement• Metrics/Monitoring
• Manage• Integrate• Consumers• Facebook Power• Twitter Tools• Search Engine Optimization (SEO)
• Resources
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OVERARCHING STRATEGY
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Strategy
• Outline business objectives• Understand audience goals and interests• Establish social media guidelines• Assign roles and responsibilities• Document calendar of holidays/activities/promotions
• Create message map of daily posts• Schedule engagement tactics1/21/2012 Brand4Market.com 4
SOCIAL MEDIA PROPERTIES
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CONTENT RULES
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TAGGING
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COMPOSITE SERVICES
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PERSONAL PROFILES
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MEASUREMENT
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MONITORING
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MANAGE
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INTEGRATE
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CONSUMERS
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FACEBOOK POWER
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TWITTER MANAGEMENT
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SEO
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Your Website or Blog
Squidoo
Chime.in
Weebly
XangaScoop.it
Storify
HubPages
Keyword‐loaded, Unique Content Distribution
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RESOURCES
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