what is social media? ku social media class_17 april 2012
TRANSCRIPT
Social Media: What it is?
Why it is? & How it is?
Binayashekhar
Program Coordinator, Equal Access Nepal
An Introduction
Social Media: The term Social Media refers to the use
of web-based and mobile technologies to turn
communication into an interactive dialogue -http://en.wikipedia.org/wiki/Social_media
New Media: A generic term for the many different
forms of electronic communication that are made
possible through the use of computer technology.
Fundamentals:
Many people as communicators,
Two-way communication
Sharing and peer recommendation
Traditional Media VS. Social Media
Characteristic of New/Social
Media On-demand access to content : any
time, anywhere, on any digital device,
Interactive user feedback,
Creative participation,
Community formation around the media content
No Gate keeping,
Inexpensive,
User Generated Content,
Real time content production,
Democratization: content
creation, publishing, distribution and consumption of
media content
'Old' vs 'New/Social media'Traditional Media New/Social Media
Reach Typically use a centralized
framework for organization,
production, and dissemination,
whereas
Decentralized, less hierarchical,
and distinguished by multiple points
of production and utility.
Accessibility The means of production for 'Old
'media are typically government
and/or privately owned
Social media tools are generally
available to the public at little or no
cost.
Usability Requires specialized skills and
training..
Does not require specialized skills
and training, or requires only
modest reinterpretation of existing
skills
Immediacy Traditional media can be long
(days, weeks, or even months)
Real time content production &
moderation
Permanence Once created, cannot be altered Can be altered almost
instantaneously by comments or
editing
Why Get Involved With Social Networking?
Because That is;
• Our Home on the Web– Blogging, letting your friends and family know what you are up to, sharing
photos, creating group, networks
• Good For Friends and Family– Keep in touch, share information, photographs, plan
reunions, getogether, (www.myfamily.com)
• Good For Business– Jobs and business opportunities, Social Media Marketing
• Good For Having Fun• Listening, Watching, Facebooking, Twittering, Gaming, Sports and many
more.
• Good for Society Development – Virtually possible to plan and implantation of social development
programs, voting, vasue, advocacy, dialogue and democracy.
Challenges of New/Social Media
Data Theft
Virus
Online predator
Difficult to make a clear judgment
Security - Personal & Institutional
Defaming others
Accuracy, Balance & Credibility of information/content
Technical know how
Content, Connectivity and language
Popular types of New/Social
Media Blogs - WordPress.com, Blogger.com
Social Networking Sites - Facebook, +Google
Micro blogging –Twitter
Video Sharing — YouTube
Photo Sharing —Flicker, Instagram
Social Search — Google, Yahoo!
Professional Networks - LinkedIn, Plaxo
Presentation-sharing Sites — SlideShare
Content-driven Communities — Wikipedia.
Product-based Communities —
EBay and Amazon.com.
Social Q&A –Answers.com, Yahoo! Answers
What's Twitter?
Twitter is an information network made up of 140-character messages called Tweets. It's a new and easy way to discover the latest news (―what’s happening‖) related to subjects you care about.
How is it Useful?
Twitter contains valuable information. Messages from users you choose to follow will show up on your home page. It’s like being delivered a newspaper whose headlines you’ll always find interesting – you can discover news as it’s happening, learn more about topics that are important to you, and get the inside scoop in real time.
Source:http://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get-started-using-twitter
Youtube Statistics
48 hours of video uploaded every minute, resulting in nearly 8 years of content uploaded every day
Over 3 billion videos are viewed a day
70% of YouTube traffic comes from outside the US
YouTube is localized in 25 countries across 43 languages
YouTube's demographic is broad: 18-54 years old
YouTube reached over 700 billion playbacks in 2010
800M unique users visit YouTube each monthSource: http://www.youtube.com/t/press_statistics
Blog - short for Web Blog A website that contain written material, links or
photo, video being posted all the time, usually by
an individual, on a personal basis;
The emergence and growth of blogs in the late
1990s coincided with the advent of web publishing
tools that facilitated the posting of content by non-
technical users;
interactive, allowing visitors to leave comments
and, interactivity that distinguishes them from
other static websites;
mysansar.com, aakarpost.com
Two Online Communities;www.meroreport.net www.mediamanch.net
A flexible and trusted citizen journalism
platform for general public to deliver
firsthand accounts of events in the
public domain.
Companion Internet site towards improving
media professionalism, media standards &
professional Security
Open platform, user generates content; Cost-effective and high-impact means of
information exchange & news sharing tool;
Encouraging & Promoting Citizen
Journalism in Nepal organizing Social
Media Surgeries & leveraging blogging
ethics and social responsibity of
blogging
For Security, Professionalism & Freedom in
Nepalese Media ensuring high level of
interactivity through IVR, Web SMS, Voice,
Picture, Text & GIS integration
Linked to broadly used social/new/mobile based networking site like FaceBook, Twitter,
You Tube & Crowd map
Could be used for elections monitoring, responding to crises and
other purposes;
Encouraging and Supporting Citizen Journalism in
Nepal
www.meroreport.net
www.mediamanch.net
For Security, Professionalism & Freedom in Nepalese
Media
See you in Social Media