Social Media Overviewfor

Business New Brunswick

October, 2008

1

Agenda

Define social media

Review OASIS framework

Develop some scenarios

2

Definition

A social trend where people turn to each other to get things done, and not to a central institution.

3

4

MoneyGuyBK

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helmecj01

BigBrother

SpeedStep

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OASIS

A sound methodology for deigning, launching and managing social media projects.

7

OASIS

Objectives

Audience

Strategy

Implementation

Sustainment

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Objectives

Research and development

Marketing and sales

Support and service

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Objectives

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“The goal is for you, the customer, to tell Dell what new products or services you’d like to see“

Audience

Who are you connecting to?

What role will they play?

Online behaviour is not real life

11

35-44 year old in US.Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.

Audience

5 basic behaviours

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25%

30%13%

6%

16%

10%

NA Watch Join OrganizeCriticize Create

35-44 year old in US.Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.

Audience

13

Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.

Audience

14

Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.

Audience

15

Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.

Strategy

How will you engage your audience?

How will they engage each other?

How will this meet your goals?

16

Strategy

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Implementation

Technologies abound

Link them to your objective

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Platforms

Technologies

Implementation

Implementation

19

(Image source: Robert Scoble & Darren Barefoot)

Sustainment

Plan for the end, or not

Monitor, and measure

What if it goes wrong?

What if it goes right?

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Start with objectives

Know your audience

Measure, and monitor

Get leadership on-side

Look before you leap!

Key Points

22

Thank you