social media: a field guide - gtcc staff development day - march 2016

57

Upload: mitch-miles-digital-marketing-storyteller

Post on 17-Jan-2017

432 views

Category:

Social Media


3 download

TRANSCRIPT

Page 1: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 2: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 3: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 4: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 5: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

You donut get a 2ND CHANCETO MAKE A FIRST IMPREZZION

Page 6: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

2nd Impression

cc: MyTudut - http://www.flickr.com/photos/48450255@N08

Page 7: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

1st Impression is oftenSmartphone, Tablet, or Mobile Device

Page 8: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 9: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 10: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

LinkedIn (2003) – 13 Yrs OldFacebook (2004) - 12 Yrs OldYouTube (2005) – 11 Yrs Old Twitter (2006) – 9 Yrs OldSlideShare (2006) – 9 Yrs OldPinterest (2010) – 5 Yrs Old

Page 11: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 12: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 13: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 14: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 15: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

LinkedIn (2003) – 13 Yrs OldFacebook (2004) - 12 Yrs OldYouTube (2005) – 11 Yrs Old Twitter (2006) – 9 Yrs OldSlideShare (2006) – 9 Yrs OldPinterest (2010) – 5 Yrs Old

Page 16: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

JUMP IN

Facebook Safety Center

Page 17: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 18: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

Only 140 Characters can be used to tweet

75% of traffic comes from outside of Twitter

Page 19: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

Conner RileyStory of

Page 20: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 21: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

3rd Largest Search Engine. Google is #1 Facebook is #2

Owned by Google

Page 22: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 23: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

Who is David Carroll?

Page 24: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

UNBOXING

Page 25: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 26: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 27: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 28: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 29: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 30: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

Snapchat•Photo and video messaging app •Allows users to take photos and videos and add text, drawings, or emojis before sending to recipients.

•Messages only last up to 10 seconds before they disappear forever.

Page 31: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 32: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 33: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 34: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 35: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 36: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 37: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 38: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

– 1st Degree – personal, immediate network.

– 2nd Degree – connected to at least one member of your 1st degree to introduce you.

– 3rd Degree – connected to at least one member of your 2nd degree connection.

Page 39: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 40: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

The 3 Questions

1. Do I want people to 'LIKE' what I post or LEARN from what I post? 

2. Is this post for SHOW or SUBSTANCE? 

3. Is this post BRAGGING about myself or is it BENEFITING others?

Page 41: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 42: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 43: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

1. LISTEN MORE THAN YOU SPEAK

2. BE MINDFUL3. GIVE MORE THAN YOU TAKE4. VIEW BEFORE YOU SPEW

Page 44: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 45: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

Can You Name The Following Events?

Page 46: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 47: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 48: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 49: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 50: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 51: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

Photo by Robert S. Donovan - Creative Commons Attribution License http://www.flickr.com/photos/10687935@N04 Created with Haiku Deck

Page 52: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 53: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 54: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

Relationships are at the center of social media regardless of

the platform

Page 55: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

Don’t ForgetPeople are at the

heart of social media

Page 56: Social Media: A Field Guide - GTCC Staff Development Day - March 2016
Page 57: Social Media: A Field Guide - GTCC Staff Development Day - March 2016

For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following

@mitchmiles - Twitterwww.mitchmiles262.com - Web

LinkedIn.com/in/mitchmiles – [email protected] email