SOCIAL MEDIA • GOOGLE ADS • SEOPPC • LINK BUILDING • CONTENT WRITING

Be Number 1

WITH PROCLOUD’S

ONLINE MARKETING STRATEGY

ProCloud Marketing offers businesses expert Google Ads consulting, setup, and management. Our Google Ads campaigns:

• Reach a wider target audience• Drive traffic to websites and landing pages• Increase sales

ProCloud Marketing’s SEO optimisation:• Boosts relevant keywords• Adds quality backlinking• Ensures content is well-researched, informed,

and engaging• Is cost-effective compared to paid SEO• Has long-lasting benefits

AS A BUSINESS, you’ve most likely discovered that new customers find you by word of mouth, directly walking through your doors, finding your leaflet in their mail, or from similar direct methods such as advertising on billboards, newspapers, TV, or radio.

The best online marketing strategy is to utilise a mixture of both pay-per-click and search engine optimisation methods. As we work hard to boost your website’s ranking on Google’s organic results, we use Google Ads to bring customers to your business immediately.

However, if you consider that 2.3 million Google searches are happening every minute, chances are that a potential customer is directly looking for your service or product as you read this sentence. Whether that potential customer contacts your business or your competitors highly depends on where your website is positioned in their search.

• Pay for top positions on search engines and appear on partner websites with Google Ads

• Pay-per click advertising model

• Value of an ad position is calculated based on the number of advertisers bidding on it

Organic search engine optimisation (SEO) is the process of optimising websites to rank high on search engine result pages without paying for ad placement.

It often relies on the relevance and optimisation of your website’s content to the query (keyword) received by search engines.

There are two ways your business can appear as a first result for a keyword search.

Take a look at this search term:

STRATEGIESFOR SUCCESSFUL ONLINE MARKETING

Kitchen reno vations

THIS IS A KEYWORD.

SCROLL DOWN!

PAID SEARCH RESULTS

FREE ORGANIC TRAFFIC

SEARCH ENGINESTHESE ARE THE METHODS WE USE

TO GRAB THE ATTENTION OF

INDEXINGKEYWORDS

RANKING

ONPAGEOFFPAGE

ANALYSIS

WEB SITEARCHITECTURE

CONTENT

BACKLINKS

SEOSEARCH ENGINE OPTIMISATION

MONTHLY REPORTS

S E O R E P O R T

OVERALL TOTAL VISITS MONTHLY ORGANIC TRAFFIC

TRAFFIC SOURCES

80,000

60,000

40,000

20,000

0JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY

BOUNCE RATE

Previous period

60,453

4.71%

10%

Previous year

38%

GOOGLE

DIRECT

OTHERPrevious period

0%

Previous year

12%

AVG. PAGE LOAD

4.34Previous period

0%

Previous year

12%

TRAFFIC

CASE STUDYINDUSTRY: WHOLESALEENTITY SIZE: B2B MEDIUM BUSINESS

8 MONTHS (PREMIUM ORGANIC)

WITH A TURNOVER projected to be over 1 million a year, Case Study 1 was successfully securing clients with a proactive team of sales personnel to secure contracts throughout Australia.

However, their website traffic was averaging 60 users per month and their position on search results was averaging at 87 over 15 keywords. ProCloud began their online marketing campaign by identifying what potential customers were searching for and identified 60 keywords which were used to restructure their website.

Following 8 months of optimising their website, the online marketing resulted in an increase of traffic by over 5000 users per month adding a major boost in sales.

BEFORE OUR MARKETING STRATEGYTRAFFIC EACH MONTH: 2500KEYWORDS: 15AVERAGE RESULT POSITION: 87

AFTER IMPLEMENTATIONTRAFFIC EACH MONTH: 7500KEYWORDS: 60AVERAGE RESULT POSITION: 12

BEFORE AFTER

300% INCREASE

0

800

1600

CASE STUDYINDUSTRY: RETAIL

ENTITY SIZE: B2B LARGE BUSINESS

PROVIDING A WIDE RANGE of bathroom, kitchen, home interior, and outdoor supplies from three key location s around Brisbane, Case Study 2 is a perfect example of a Google Ads budget that had room for vast improvement.

Before handing their campaign management to ProCloud, they were spending $1800 each day with a return of 200-500 clicks over 150 keywords. After re-evaluating their target market and adjusting their campaigns, ProCloud was able to increase traffic by up to 320% without the need of increasing the campaign budget.

OUR MARKETING STRATEGYGOOGLE ADS BUDGET: $1800/DAYAVERAGE CLICKS: 200-500/DAYPPC KEYWORDS: 150

OUR MARKETING STRATEGYGOOGLE ADS BUDGET: $1800/DAY

AVERAGE CLICKS: 1400-1600/DAYPPC KEYWORDS: 2500

SAME SPEND OF $1800

0

800

1600

BEFORE

AFTER

320% INCREASE

PREVIOUS GOOGLE ADS DATA (6 MONTHS)

GOOGLE ADS MANAGEMENT

ORGANIC SEOPACKAGES

CAMPAIGN SETUP

ON-PAGE OPTIMISATION

MONTHLY OPTIMISATION

In-Depth Site Analysis

Content Duplicacy Check

Initial Backlinks Analysis

Google Penalty Check

Mobile Usability Check

Competition Analysis

Keyword Research

Keyword Plan

Targeted Key

Google Analytics Integration

Pinterest Page Setup

Twitter Page Setup

Unique Social Media and Blog Posting

Google MyBusiness Setup & Verification

Schema Implementation for Contact Address

Setting Geo Targeting in Google

SEO Reports

Title & Meta Tags Optimisation

Content Optimisation

Mobile & Device Optimisation

Page Speed Analysis & Optimisation

HTML Code Cleanup & Optimisation

Internal Link Structuring & Optimisation

Page H Tags Optimisation

Canonicalisation/301 Redirect

Robots.txt Creation/Analysis

Sitemap Creation

$599SETUP ONLY(UP TO 25 PAGES)

$845PER MONTH

$1599PER MONTH

$2499PER MONTH

$4999PER MONTH

RECOMMENDED

If your business requires a more tailored aproach, don’t worry. ProCloud can create a custom package that will suit your requirements. Ask us how!

MONTHLY BACKLINKS TO YOUR WEBSITE

�

�

�

�

�

�

�

3

15

�

✕

✕

✕

✕

✕

✕

✕

✕

✕

✕

�

�

�

�

�

�

�

�

�

�

�

✕

✕

�

�

✕

�

�

�

�

�

✕

1

✕

✕

✕

�

✕

✕

✕

✕

✕

✕

✕

�

�

�

�

�

�

�

8

25

�

�

�

�

�

�

�

�

�

�

�

�

�

1

�

✕

✕

�

�

�

�

�

�

�

�

15

45

�

�

�

�

�

�

�

�

�

�

�

�

�

3

�

✕

�

�

�

�

�

�

�

�

�

32

90

�

�

�

�

�

�

�

�

�

�

�

�

�

5

�

�

�

�

VISIT PROCLOUDMARKETING.COM.AU

SETUP ANDMANAGEMENT

CAMPAIGN SETUP LANDING PAGE SETUP

RESEARCH & ANALYSE COMPETITORS

SET UP UP TO 2 CAMPAIGNS

KEYWORD RESEARCH AND OPTIMISATION

AD TEXT CREATION AND SUBMISSION

GOOGLE ADS COST MANAGEMENT

COMPETITIVE RESEARCH

ONGOINGMANAGEMENT FEES 15% OF YOUR

GOOGLE ADS BUDGET

GOOGLE ADS COPY AND DESIGN

OPTIMISED LANDING PAGES

$350 $250

CONVERT THE TRAFFICProCloud can create sales funnels (landing pages) which are designed to increase the conversion rate of your online traffic. This technique allows to keep the search momentum of your users by placing them on a page with the product/service they were looking for.

SEOSEM

WEBSITESBRANDINGPRINTINGSIGNAGE

VISITPROCLOUDMARKETING.COM.AU