social media: a transformative force in healthcare

#SoMeTransform #APACforum @FreerMary @helenbevan

SOCIAL MEDIA: A TRANSFORMATIVE FORCE IN HEALTHCARE

@HELEN BEVAN @FREERMARY


Twitter handles and hashtags

@FreerMary

@HelenBevan

#SoMeTransform

#APACForum


What this session ISN’T about • How to sign up to social media

• A technical crash course in Twitter

• Hints and tips to increase your followers

• How social media is part of seismic shifts in change and transformation

• Social media as a transformative force

• How social media can supercharge your improvement efforts

What this session IS about


We are on a collision course between the new, organic, human-focussed forces of

social media and the machine world of our organisations

“ “

Source of image: sullybaseball.blogspot.com

Source: Maddie Grant


We have to see the code in order to break it

Social media implementation hurdles are actually shining a light on much deeper

organisational issues

“ “

Source of image: cowodoodles.com

Source: Maddie Grant


Source: http://www.digitalsherpa.com/blog/how-social-media-has-changed-in-the-last-few-years/

http://www.digitalsherpa.com/blog/how-social-media-has-changed-in-the-last-few-years/




















“Social Media is a conversation. Between millions of people. Word of mouth on steroids. ” @ FutureGP Dave Townsend


48% of 18 to 34 year olds check Facebook right when they wake up... About 28% check their Facebook on their smartphones before getting out of bed...

OBSESSED WITH FACEBOOK ENGAGING WITH GENERATION Y


SOCIAL MEDIA IS JUST FOR YOUNG PEOPLE

The fastest growing age group on Facebook is 50+ 73% of business ppl visit it every day LinkedIn - largest segment – 45- 54 yrs (36%) Twitter – Largest segment – 45-54 yrs (35%)


“Social media is so powerful because it taps into what makes us human… and we like it.” Maddie Grant and James Notter.


•Open – decentralised, systems thinking •Trustworthy- transparency, truth, authenticity

•Generative- inclusion, collaboration, relationship building

•Courageous – learning, experimentation , personal development.

Four aspirational human elements (as seen through social media examples)

Maddie Grant and James Notter


1. Have a cause 2. Talk like a human 3. Post interesting

links -inform, educate, entertain

4. Don’t wear a mask

10 Ways to be a digital influencer or super connector @PaulBromford


5. Don’t be serious all the time

A Dr Seuss Inspired Guide to Twitter By @HootSuite


6.Have an opinion 7.Share generously 8.Use a wide rage of media 9.Turn conversations into relationships 10.Don’t be a 9-5er


FOAMus, FOAMed, FOAMtox, FOAMped ...


If you want to know how we practiced medicine 5 years ago, read a textbook. If you want to know how we practiced medicine 2 years ago, read a journal. If you want to know how we practice medicine now, go to a (good) conference. If you want to know how we will practice medicine in the future, listen in the hallways and use FOAM. From International EM Education Efforts and E-Learning by Joe Lex 2012


“Patients and caregivers know things–about themselves, about each other, about treatments - and they want to share what they know to help other people”.

SoMe - Patients and Caregivers @colleen_Young @JBBC @ePatientDave


A catalyst for frontline led change. @FreerMary @ChangeDayAus


IT’S TIME FOR A GAME CHANGE

28 © Duarte, Inc. 2014

The inaugural Change Day 2014 Event in Review


Australia is now part of a

global movement for change in

health and social care.

15,400 pledges made in 2014

Mary Freer

Founder, Change Day Australia

WE NEED CHANGE DAY


CHANGE DAY IS A GROWING GLOBAL MOVEMENT


CHANGE DAY IS A FRONTLINE LED MOVEMENT THAT INSPIRES AND MOBILISES PEOPLE EVERYWHERE.

Change Day 2014 was inspired by the very first NHS Change Day in March 2013. In 2013 they received over 160,000 pledges to improve outcomes for patients and clients. In their second year they reached over half a million.

WHAT IS CHANGE DAY?

Dr Jacquie Garton-Smith, Clinical Lead, Cardiovascular Health Network, DoHWA

Doing better: together #changedayaus

We used social media to create a paradigm shift


In our first year more than 15,000

people made a pledge to do

something better!

Our mission is to inspire and mobilise people everywhere, clinicians, allied health and auxiliary

staff, leaders, patients and the public to do something better: together

We have a shared purpose

to improve health and social care outcomes.

“ WE CREATED CHANGE DAY 2014 WITH 6 INCHES OF STRING AND SOME

STICKY TAPE”

• OUR BUDGET

Website: $98

Marketing $0

Printing $180

Salaries $ 0

Office rental $0

Administration $0

– OUR RESULT

15,400 pledges

Every state and territory

Weekly e-newsletter

Monthly Advisory Team tele conf

1000’s of emails and tweets

= a wildfire of support

37 © Duarte, Inc. 2014

Photo: Copyright

I pledge to use my last

2 years of Medical

School to be open to

every learning

opportunity to become

the best GP I can for my

community.

I pledge to be as

friendly and

optimistic and

approachable as I

can be whenever I

am with a patient.

I pledge to do

one thing every

day to embed a

culture of patient

centred care in

my hospital.


Localised, grassroots engagement of everyone to create a better health and social care system.

Conversations

that inspire

Distributed

leadership

Enlivened

culture Pledges that bring

positive change

Patient-centred health

care

HOW CHANGE DAY ENABLES THIS TO HAPPEN


Education Institute, Royal Children’s Hospital, Victoria

Student Paramedics Australasia

South Australia Dental Services

Peninsular Health, Victoria


Change Day resonates with young and emerging health leaders. They have a vision for a future health system and it is a vision that includes collaboration,

compassion and innovation. These emerging leaders are connected, and with their help the Change Day message spreads far and wide.

THE CAMPAIGN SPEAKS TO EMERGING HEALTH LEADERS


NOW WE NEED YOU IN 2015 !


11th March 2015


We are kind of at the point of no return in terms of trying to deal with some of our problems in a linear way. We need non-linear change and non-linear change only happens when you get a wildfire of support from the people. Joi Ito Disruptive Technology Innovator

”


I pledge to become the best GP I can for my

community.

I pledge to be as friendly, optimistic

and approachable as I can whenever I‘m

with a patient.

We’re pledging to encourage the

community to seriously think about organ

donation and to register on the

organ register.

I pledge to keep working to improve

the health and wellbeing of people in rural and remote

Australia

I’m pledging no more buck

passing!

We have pledged to do

one thing every day to embed a

culture of patient centred

care in our hospital.

WHAT WILL YOU PLEDGE IN 2015?


WILL YOU LEAVE IT TO OTHERS TO MOBILISE YOUR PEOPLE?

Change Day is an opportunity for you to drive the behaviours and the culture you want to see flourish your organisation. This movement for social change needs leaders like you.


CROWDFUNDING is GO!

We’d really appreciate your help to make Change Day 2015 bigger and better than ever.

startsomegood.com/changedayaus


Helen’s case study


Our new White Paper

• Examines leading trends in

change and transformation

globally

• How to make change happen

at a faster rate and be more

disruptive

• Join the new breed of leaders

of health and care across the

world, rewriting the rules of

change and leading change

from the future for different

results

www.nhsiq.nhs.uk/whitepaper

http://www.nhsiq.nhs.uk/whitepaper


The change agent of the future

Less creation, more curation of knowledge

Source of image: John Curran designedforlearning.co.uk


Because there’s a problem….

Source of quote: Harold Jarche Source of image:http://gotcll.com/about-2/

Getting information off the

internet is like taking a drink from a fire hydrant

Mitchell Kapor

@@HelenBevan #Quality2014 @@HelenBevan #Quality2014 #f1


Finding things out and determining

what’s valid from what’s just noise

CURATION

…It’s about identifying networks

and communities and seeing

where the nodes and amplifiers sit

…It’s about quality and coherence,

not volume and mass

Julian Stodd


A big challenge for improvement leaders

Tacit knowledge is where the action is…. • It’s the people with tacit knowledge who deliver the results • Tacit knowledge is critical for large scale change

...but

The only way tacit

knowledge can be broadly

shared…

…is to turn it into

explicit knowledge

VERY difficult

Few organisations succeed

Gray D (2012) The Connected Company

Source: Harold Jarche


Tacit knowledge...

“...is best developed through

conversations and social relationships”

Source of image: northcentralcollege.edu

Harold Jarche


Curating knowledge

Finding things out and keeping up to date • “pulling” information, but also having it

“pushed” to us by trusted sources

Making sense and meaning of information • Reflecting and putting into practice

what we have learned

• Plugging information into our own

mental models and turning it into

knowledge

Connecting and collaborating • Sharing complex knowledge with our

own work teams

• Testing new ideas with our own networks

• Increasing connections through social networks

Source: Harold Jarche


Curating content


Source: @NHSChangeDay

Can I, dare I?


• A virtual school

• Anyone can join

• All the resources are completely open

• Five weeks of virtual lectures, study guides, materials, tweetchats

• Demonstrate learning to earn a virtual badge

The School for Health and Care Radicals


The School for Health and Care Radicals

More than 1,600 enrollees from 40 countries

90 volunteer mentors

Average weekly twitter reach 2.6 million

Over 25,000 shares of the slides on SlideShare

More than 10,000 shares of the study guides

More than 10,000 tweets using #SCHRchat

Storify has been viewed 2,000 times

150 people achieved full graduation


Welcome to The Edge, making connections between people, ideas and

knowledge for transformational change in health and care.

The Edge brings together ideas and the very latest sources of knowledge so people can inspire and inform each other to be disruptive innovators. The

knowledge we share comes from many diverse disciplines, schools of thought, industries and sectors from across the world. Our premise is that by sharing and making sense of leading edge knowledge about change and applying it to our

own contexts, we can dramatically improve our prospects for transforming health and care.

The Edge is aimed at all who are committed to bold thinking and urgent action

for change including patient leaders, front line change activists, healthcare improvement specialists, educationalists and researchers and senior leaders.

The


@FreerMary @ChangeDayAus

@HelenBevan [email protected]

mailto:[email protected]

http://twitter.com/helenbevan


References Marie Ennis-O'Connor @JBBC Beyond the Buzz: 13 Unwritten Rules of Healthcare Tweeting http://linkis.com/healthworkscollective.com/nv3Iq

Maddie Grant, Humanise: How people centric organisations succeed in a social world http://prezi.com/usju20i0nzhd/humanize-how-people-centric-organizations-succeed-in-a-social-world/

Kevin Lee Social Media Tools

http://www.fastcompany.com/3029711/every-single-of-the-best-social-media-tools-for-startups

Travis Thorpe To Tweet Or Not To Tweet? 5 Tips For Social CEOs http://linkis.com/www.ceo.com/entrepre/0QTym

S Verjans How social media changes the way we work together

•Mad

http://linkis.com/healthworkscollective.com/nv3Iq

http://prezi.com/usju20i0nzhd/humanize-how-people-centric-organizations-succeed-in-a-social-world/







































http://linkis.com/www.ceo.com/entrepre/0QTym

http://www.slideshare.net/sverjans/how-social-media-changes-the-way-we-work-together

social media: a transformative force in healthcare

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