social media accessibility - explore access...social media platforms and accessibility there are...
TRANSCRIPT
An Introduction Social Media AccessibilityMelanie ThorntonCoordinator of Access and Equity Outreach
Partners for Inclusive Communities
Housekeeping Items• Participants muted by default• Questions
• Chat• Questions Queue• Email: [email protected].
• Handout: https://exploreaccess.org/handouts/• Recording• Certificate of Attendance
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Common Barriers in Social Media• Images with no alt text• Use of features that are not
accessible• Videos without captions• Videos that are only visual• Images with no alt text
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Social Media Platforms and Accessibility
There are accessibility issues most, if not all, of the common social media platforms
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General Guidance• Post across various
platforms.• Choose the platforms that
best support accessibility• Learn how to make your
content as accessible as possible.
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Overarching Issues• Hashtags
• Don’t overuse• Use at the end of post• Use camel case
• Create memes carefully• Use good contrast• Don’t lay text over image
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Facebook: Status Updates
Choose background colors wisely.
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Facebook: Alt Text for Images• Facebook AI tries (and fails) to
add alt text• You can add alt text as you post
an image or after it is already posted.
• Adding multiple images at once.
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Facebook: Alt Text Steps• Upload your photo.• Scroll over the thumbnail and select
the paint brush to Edit Photo.• Select the Alt Text option to the left of
the image.• Write the description of the image • Select the Save button
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Facebook: Sharing Images from Others• Does it have alt text already?• Ways to check
• Mac: Safari extension: a11y Tools • PC: Chrome add-on: Alt Text
Tester
• If yes, share away• If no, add alt text in your post
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Facebook: Sharing Links to Web Content• Is what you are sharing accessible?
•Is the image in the link preview purely decorative?• Yes...no need to describe• No...add a description to your post
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Twitter: Enabling Alt Text• Before you can add alt text, you
have to change the settings.• Select Settings and Privacy• Accessibility• Tick the Compose Image
Descriptions box
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Twitter: Adding Alt Text
• Upload image• Choose Add Description
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Partners for Inclusive Communities
LinkedIn: Adding Alt Text to Images•Very clear and intuitive•Upload your image•Prompt to Add Alt Text appears•When selected a box appears with explanation•Limited to 120 characters
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Instagram: Adding Alt Text to Images
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• Add your photo• Select Next• Filter or Edit and select next again• Choose Advanced Settings• Choose Write Alt Text• Add your alt text• Select Done
Instagram step by step
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Videos and Captioning• Facebook Live: You can add a third party to caption
live or add captions after you’ve created a video and uploaded it.
• Twitter: Can add captions to videos • LinkedIn: Can caption videos• Instagram: Can add captions to stories and videos
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Editing Alt Text or Adding Later• Twitter: can’t edit tweets or alt text• LinkedIn: Choose Edit Update and you can
change alt text• Facebook: Select the image, choose options at
bottom right, choose change alt text.• Instagram: Choose edit, then edit alt text
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Social Media Management Tools
• Ability to add alt text• Varies from tool to tool• May add it to some but not others.
• Most tools do not let you remove the URL, but will allow you to shorten it.
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Suggested Resources
• Social Media Accessibility Toolkit
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Thank you!
• Evaluation and Certificates• Future webinars:
• MS Word Accessibility• MS PowerPoint Accessibility
• http://exploreaccess.org/upcoming-events/
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Contact MeMelanie ThorntonCoordinator of Access and Equity OutreachUniversity of ArkansasPartners for Inclusive Communities
Follow UA Partners on social media:• Facebook: @uofapartners• Twitter: @uofapartners• LinkedIn:
linkedin.com/company/uofapartners/
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