social media: add power to your innovation efforts
TRANSCRIPT
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Social Media: Add Power to Your Innovation Efforts
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Google+: Stefan Lindegaard
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Social media is about connecting the dots
Innovation is about connecting the dots
We have no choice!
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Develop the right conditions and framework
Be competitively unpredictable
Change how we innovate
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“…a philosophy or a mindset that they should embrace within their organization.
This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”
- Making Open Innovation Work, 2011
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Credit: OVO Innovation
Directive, invitational Directive, participative
Suggestive, invitational Suggestive, participative
Instructions
Invitations
Directed
None
Relatively few “Everyone”
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SAP, IBM and Psion tap into communities
Sanofi-Aventis got 4-5 years of ideas in six months
Whirlpool, GSK on LinkedIn
@CarlosHaertel, @johnCEOatPsion
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Broadcasting – not only outcomes
Identify people, business intelligence
Idea generation, feedback loops
Better access, interaction with customers
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Cases
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Get corporate guidelines in place
Map social media competence / opportunities
Understand OI strengths / weaknesses
Experimentation + Documentation = Change
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11
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What’s in it for me?
Purpose is not defined!
Too many digital visitors; few residents!
More questions than answers!
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Direction, training and time
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Let’s stay in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Google+: Stefan Lindegaard
Get the book for free on
15inno.com!