social media - an actionable guide for direct sellers
TRANSCRIPT
Social Media
A Basic Guide for Direct Sellers
3 Takeaways From This Event
1. Understanding of Why Social Media is Important 2. Simple Tasks and Best Practices for Effective
Campaigns3. How to leverage Social Media as Direct Sellers
Why do you do what you do?
?
To Make Money!
How do you make money?
● Book Parties● Sell Products● Recruit New Consultants
Why Should I be on...
Establish Credibility & Build an Audience
Why Else?● Social Media is a low-cost marketing channel● It is a trusted form of marketing● Personal recommendations have a multiplying effect
Modern Day Word of Mouth
Let’s Look At Some Stats!
● Americans spend more time on social media than any other major internet activity, including email
● 58% of consumers actively share their positive experiences with a company on social media. They also ask family and friends for their opinions on brands
● 77% of brand conversations on social media are people looking for advice, information, or for help
● 43% of social media users report buying a product after sharing or favoriting it on Facebook, Twitter or Pinterest
General Social Media Stats
Facebook Stats
71% of adult internet users/58% of the world’s population is on
70% of Facebook users engage with the network daily
Women Dominated
● 42% of online women now use the platform compared to 13% of men
● 17% of Pinterest users engage with the platform daily
Millennial Dominated
● 53% of young adults (18-29) use Instagram
● Half of all instagram users use the site daily
● Women, Hispanics and African Americans in urban and suburban areas are most likely to be regular users
Personal Page V
★ Should be spontaneous★ Should be private★ For sharing memories with
family and friends★ Avoid spamming loved ones★ Breaks Facebook’s Guidelines
S Business Page
★ Should be planned★ Should have a personal touch★ Should be focused on your
customer★ Should embody your
professional persona
TOPICS TO AVOID
Your Audience It’s All About Them...
Teach Them SomethingHelp Them Solve a Problem
Entertain Them
What does your audience want?
Avoid Reinventing the Wheel!
Leverage Your Team
TIME IS OF THE ESSENCE
Social Media Management Tool
15 minutes
15 Minute Social Media Plan
Monitor your social media
accounts
5 Min
10 MinBrowse through social streams and get active
You are done for the day!
1-2 post per day
Posting Frequency Per Network 1 image per day
5 pins per day
1 post per week
2-3 post per day
1 Hr/Week Strategy
60 minute 1 day a week strategy
15 Min: Analyze Past Post
15 Min: Pick a Social Network and Drill Down
15 Min: Tastefully Simple Post
15 Min: Schedule
Facebook Best Practices● Open a Facebook Business Page ● Get people you meet in person to like your Facebook Page● Your profile picture should be of you… Smiling :)● Add your company info & website into details● Keep your tone conversational● Join groups based on interest● Participate in discussions, no one-way conversations!● Promote products and events but keep it balanced
Two Of The Most Popular Facebook Food Pages
Instagram Tips
Tips for Direct Sellers★ Use #Hashtags★ Link your Facebook Page★ Link your website to your profile★ Promote images of products, opportunities, fun &
relevant topics★ Follow & communicate with influencers★ When engaging users be sure to mention that user i.e.
@Johnyappleseed - Love the Apple Trees!
Instagram Influencers
● Website linked to profile● Content
○ Makeup■ Wears makeup■ Shares branded info
● Goals & Products○ Quotes
■ Insiprational○ Personal
■ Kids■ Meals
Instagram Influencers
● Website linked to profile● Content
○ Health■ His Routine■ His Diet
● Goals & Products○ Quotes
■ Insiprational○ Personal
■ Kids■ Friends
Local Search
Tips
Local Websites that promote Event Listings
Craig’s List Connecticut
Patch Connecticut
WTNH News 8
Chambers of Commerce
Visit Connecticut
Between Moms Home Party Opportunities
Find Party Plan reps
Stay at Home Mom Party
Home Party Plan Network Directory
Home Party Connection
Larger Websites that promote Event Listings
References/Resources
Pew Research Center – Social Networking Demographics
Getting Started with Social Media
Social Media Image Size Cheat Sheet
Ultimate #Hashtag Guide
118 Most Popular Instagram #Hashtags
Statigram – Instagram Analytics
How to setup Hootsuite guide
How to setup SurveyMonkey guide
How to setup a Facebook Business Page
Complete Guide to setting up Instagram
How often and best times to post to social media
8 ways to use Instagram
Using Social Media to build your DS business
Facebook’s Personal Page Policies
Facebook’s Business Page Policies
DirectoriesBetween Moms Home Party Opportunities
FindPartyPlanReps.com
Stay at Stay At Home Mom Home Party Sales Companies
Direct Selling Opportunities Business Directory
Home Party Plan Network Directory
WAHM (Work at Home Mom) Paid Business Opportunity Ads
WAHM Forum Classified Ads
Party Plan Companies.com
Home Party Connection
The Work at Home Woman
Direct Sales Careers (Moms Network Directory)
Find the Best Work at Home
The Selling Divas – Company Directory
The Best Direct Sales Companies – Home Party Companies
MLM Woman – Company Directory
Sales Moms Network Company Search
WebMomz Home Party Directory
Consultant Moms
Direct Selling Business.com Directory
Home Party Review
Direct Sales HQ
Direct Sales Aid Company Listings
Find a Direct Sales Consultant
NPros.com
RepSpace Business Listings
Business Among Moms Work at Home Opportunities
Direct Sales Database
I Love Home Parties
Direct-Sales-Supplies Company Directory
USA Party Plan Companies
The Direct Sellers Lounge
Find a Direct Sales Party Consultant
Everything you learned today works...
Thank You
Any Questions