SOCIAL MEDIA
http://marketingassassin.files.wordpress.com/2009/09/social-media.jpg
SOCIAL MEDIA
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Agenda
• Overview
• Power of Social Media
• Twitter
• Facebook• Facebook
• YouTube
• LinkedIn
• What to consider (REACH)
Social media is like dog food.
Bite-sized chunks over time.
Media disseminated throughsocial interactions - Wikipedia
Web 2.0 :open content, open access, adaptive and constantly changing
Two sided communication, Many-to-many, speaking and listening
Social media
yes or no?yes or no?
Why should you have a social
media strategy?media strategy?
Power of Social Media - Gen Y
http://www.thomastalkstech.com/images/geny1.jpg
Power of Social Media- Worldwide
1. China
2. India
3.3.
4. United States
5. Indonesia
Power of Social Media- New Zealand
If they are saying nothing about you,
you are not even in the game. If
people say you stink, at least you are in the
conversation and you can turn it around.”
Thomas Hoen, Director of Brand Communications & new media at Eastman Kodak Co.
United Airlines breaks guitars
What does conversation do ?
Builds brand awareness
Increases visibility
Expands communities
Generates interest
Improves search engine ranking
Overview over the social media
landscapelandscape
Overview of social media sites
Overview of social media sites
Microblogging siteSocial networking
site
Business oriented
social networking
site
Video sharing
website
A comparison
Why use it
first interaction/
meeting,
generate interest,
real-time updates,
news, interaction
deeper interaction,
events,
discussions,
content sharing,
market research
professional
networking,
recruiting,
recommendations
more complex
messages, SEO
• Customer service
• Specials/Deals
• Promotions
• News
• Fan pages• Fan pages
• Contests
• Specials/Deals
• Games
• Polls
• Promotions
• Application
Professional networking, News, Company
information, Recruitment, Company statistics
New features, Ads, Events, Education
Things to consider before engaging:
eal cost
valuation & Measurement
lignment
onsistency
onesty & Transparency
Website
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