social media – an invaluable way to elevate your brand
DESCRIPTION
Craig Marshall, principal of Century 21 Cordeau Marshall presented at The Business Of Real Estate held on 1-3 September 2014. #rebiz14TRANSCRIPT
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Craig Marshall, Century 21 Cordeau Marshall
SOCIAL MEDIA An Invaluable Way to Elevate Your Brand
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Century 21 Cordeau Marshall ! The Century 21 Cordeau
Marshall Group consists of five offices on Sydney’s North Shore and one office in Sydney’s Eastern Suburbs, all working together as one strong team.
! We are celebrating 30 successful years in Real Estate, over which time we have built up to be the number one franchise in our area and the largest franchise within CENTURY 21 Australia.
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TODAY PEOPLE KNOW MORE ABOUT YOU
than you know about them
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Staff Profile Views
335
407
355
505
319
500
633
512
622
561
670
783
Michelle Placks
James Levy
William Chan
Stephanie Hearne
C21 Australia (same 12 months) Jan 2014 - Today Jul 2013 - Jan 2014
1800
1276
1658
1468
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Social Media
Let your brand’s personality
shine on Social Media
Social Media has become the #1 activity on the web
One in two Australians have a Facebook page and check it
every single day
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The Cordeau Marshall Blog
! 274 people visited our blog in July 2014 to access localised real estate news, predictions and debates
! craigmarshallc21.com
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Facebook growth Aug 2013 - Today
16.8 times more ‘likes’
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Our Facebook posts reach 2,800 people every week
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THE POWER OF VIDEO
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Meet the team VIDEO
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The Power of Video
The cost of paper advertising versus
The longevity of video advertising
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The Power of Video
The North Shore Times
Half page $1,415 Full page $2,601
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Analytics Jan 2013 – Jul 2013
12.8 hours watched
Videos: 171 Lifetime views: 24,259
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Analytics Jul 2013 – Jan 2014
89.6 hours watched
Videos: 171 Lifetime views: 24,259
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Analytics Jan 2014 – Today
437.2 hours watched
Videos: 171 Lifetime views: 24,259
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26233
5380
770
19893
4648
700
Jan 2014 - Today
Jun 2013 - Jan 2014
Jan 2013 - Jun 2013
Views Minutes
Growth
28 times more views 34 times more minutes watched
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Adaptable display
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The inspiration behind our videos
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Website Analytics ! Pageviews ! New versus returning visitors ! Demographics ! Average session times ! Location ! Content drilldown
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TODAY PEOPLE KNOW MORE ABOUT YOU
than you know about them
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