social media analytics
DESCRIPTION
Presented at the Fundraising Institute of Australia Conference, February 2014, Melbourne.TRANSCRIPT
Social media analytics
HootSuite and friends
Don’t let the platform define what you
measure.Go back to your strategic
objectives.
• Casual, fun, community space
• “Behind the scenes” view of Connecting Up
• Key metrics:– Reach– Engagement touch
points
• Of interest:– Traffic to website– Connect with partners
• Resource sharing• Direct
communications with individuals
• Key metrics:– Retweets– Mentions– Content shares
• Of interest:– “Influencer”
engagement– #npau use
Have a hoot with HootSuite
HootSuite Features
• Post to multiple accounts on networks– Facebook, Twitter, LinkedIn, Google+
Pages, FourSquare, Wordpress
• Post scheduling– Auto-scheduling (next best time)– Bulk scheduling
• Monitoring searches• URL shortener• Team management
HootSuite Analytics
• Available for “Pro” users
• Cost: ~$10 p/m (20% NFP discount available)– Also includes 1
extra team member– Unlimited social
accounts
HootSuite Analytics
• Facebook insights• Twitter statistics• Google Analytics• LinkedIn Page • Click statistics
• Shareable reports
Other tools for measuring
Free• Facebook Insights• Google Analytics• LinkedIn company
page statistics• Twitter analytics (if
you’re lucky)• Social Mention• Klout• Storify
Paid• Twittercounter• Twitalyzer• TweetReach• Sprout Social• Social Bro
• Buzznumbers• Salesforce Radian6• Adobe Marketing Cloud
Stakeholders
Board members
Executive team
M&C team
Customer support
Conference
attendees
Let’s get visual!
Infogr.am• Infographics• Pay to export• New video
infographic service
Piktochart• Infographics• Free version• Nonprofit pricing
Animoto• Create short
videos• Integrate photos,
video, text and music
• Mobile• Nonprofit pricing
Questions?