social media analytics presentation
TRANSCRIPT
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Social Media AnalyticsDylan Caraker
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Twitter Analytics Summary: June
15 messages contained links and have received 15 clicks. 1 click per message, down from 3.6 at this point last month
Messages in total have had 22 interactions. 1.2 interactions per message, down from 1.4 at this point last month Still better than 43% of similar customers
Low level inventory notifications
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Twitter Goals & Optimization
Drive people to website Increase thought provoking messaging
Hoping to yield increase in interactions → increase reach
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Publish
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LinkedIn Analytics Summary: Last 30 Days
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Impressions - number of eyes on company page post, either in their newsfeed or on your company page
s
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LinkedIn Following Analysis
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LinkedIn Goals & Optimization
Drive people to website Increase thought provoking messaging
Hoping to yield increase in interactions → increase reach
LinkedIn – 1 time per day 20 posts per month (1x per weekday)
allows you to reach 60% of your audience
Publish at the optimal times →
Increase connections Sales Team Management Team
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