social media and crowdsourcing in planning and design
DESCRIPTION
Presented at the ASLA National Meeting by Zach Flanders (BNIM), Nick Bowden (MindMixer), and Nicole Crutchfield (City of Fargo)TRANSCRIPT
ASLA National Meeting | 30 September 2012 | 1
Social Media and Crowdsourcing in Planning and Design
ASLA Annual Meeting 2012
Phoenix, AZ | 30 September 2012
ASLA National Meeting | 30 September 2012 | 2
Presenters:
Nick Bowden, AICP
Nicole Crutchfield, AICP, ASLA
Zach Flanders, AICP
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Learning Objectives
1. Learn the benefits and potential pitfalls of social media and crowdsourcing and the essential elements of a successful social media and crowdsourcing strategy
2. Learn how to leverage social media and crowdsourcing to enhance public participation in the planning process.
3. Learn how to incorporate public input collected through crowdsourcing into the final plan.
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1. Why Social Media and Crowdsourcing?
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What is Social Media? People having conversations online...
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What is Crowdsourcing?…And creating real products, services, and urban spaces together.
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Why Should Designers Care?
“The Crowd” is the smartest person in the room. Listening to “The Crowd” will make the end product better. “The Crowd” just might be able to “get it done” when everyone
else fails.
Photo Credit: Shutterstock
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Why #online?
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950million people on facebook
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of U.S. residents over 14 on facebook…
61.7%
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of adults 65+ are active online…
53%
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of low-income (<$30K / year) households have internet access in
the home…
62%
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of rural households have internet access in the home…
61%
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55%U.S. adults go online using their cell
phone…
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U.S. households with texting capabilities
88%
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14-20 year olds who have their own cell phone
75%1 in 3 of them send more than 100
texts per day
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U.S. adults that attend a public meeting each year
11.4%48% of U.S. adults have never
attended a public meeting
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#starts
#plan for the #party citizens feel
#empowered
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#thrives
#invite citizensparticipation is
#affirmed
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#sustains
be a #good #host#act #together
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Online engagement starts when cities plan for an idea party. It thrives when cities invite citizens. It sustains when cities are a good host.
#cities
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2. How to use Social Media and Crowdsourcing in Planning and Design Projects
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DesignerClient
The “Public Feedback” Model
“This is What I Want” “OK”
Product
“Done!”
Public
“Any Feedback?”
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Public
The Iterative Designer/Citizen/Client Mind-Meld Model
“I know what my community needs!”
Designer Client
“Awesome, I think it could work like this, and have you thought of this?”
Product
Always Improving, Release Often and Early.
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Results
Better Product Happier Client Happier Citizens On Time, On Budget A Better World for Everyone
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Why is this not Happening More?
Fear Lack of Know-How
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Tumblr
Wordpress
MindMixer
Youtube
Slideshare
Issuu
Survey Monkey
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Wordpress
MindMixer
Youtube
Slideshare
Issuu
Survey Monkey
Getting Your Message Out
Conversation, Ideas, and Feedback
Tumblr
Tumblr
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3. Case Study: Go2030 - City of Fargo Comprehensive Plan
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Public
The Iterative Designer/Citizen/Client Mind-Meld Model
“I know what my community needs!”
Designer Client
“Awesome, I think it could work like this, and have you thought of this?”
Product
Always Improving, Release Often and Early.
1.
+EECBG, energy strategy+Visioning+Unique
+BNIM+MindMixer+SRF+AE2S
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MindMixer
Speaker Series
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MindMixerIntroduction of Topics
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#GO2030
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Public Workshops
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What We Heard
Leading Ideas from Housing and Neighborhoods:
Leading Ideas from Transportation and Infrastructure:
Leading Ideas from Land Use and Urban Design:
Leading Ideas from Healthy Food and Healthy Lifestyles
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MindMixer
Speaker Series
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Prioritizing Voting
Affirming
Initiatives
Topic/Idea
Feedback Loop
Excitement breeds excitement
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Survey RespondentsSurvey Monkey
Business Survey Results
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Public
The Iterative Designer/Citizen/Client Mind-Meld Model
“I know what my community needs!”
Designer Client
“Awesome, I think it could work like this, and have you thought of this?”
Product
Always Improving, Release Often and Early.
2.
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Always Improving, Release Often and Early.
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Issuu
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Slideshare
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Youtube
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Wordpress
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Public
The Iterative Designer/Citizen/Client Mind-Meld Model
“I know what my community needs!”
Designer Client
“Awesome, I think it could work like this, and have you thought of this?”
Product
Always Improving, Release Often and Early.
3.
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Successes to Replicate
Energy kick started the process and carried city leader support at the go Surprise! A new generation of participants Created support from the grassroots and will aid in implementation Amplifies local voices and experts Knowledge is shared Transparency and fluidity in conversation
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Go2030: Fargo Comprehensive Plan - Stats
MindMixer
8,494
unique visitors
467
original ideas
2,110 comments
• Wordpress
8,617
unique visitors
31,074
Pageviews
117
Likes
Youtube
1,112
views
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Being a good host….
Continue the conversation …. tap into the energy Meeting expectations, listen and mean it Stay current with materials, items can become tired
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Online community + deep conversation and sharing knowledge + citizen ownership + commissioner enthusiasm
= implementation and change
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3. Case Study: Tuscaloosa Forward – A Strategic Community Plan to Renew and Rebuild
Name of Project | Date | 56
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Public
The Iterative Designer/Citizen/Client Mind-Meld Model
“I know what my community needs!”
Designer Client
“Awesome, I think it could work like this, and have you thought of this?”
Product
Always Improving, Release Often and Early.
1.
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MindMixer
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Public Workshops
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“The walking/biking issues appear to be a recurring theme. Let’s hope the city administration/planners really heed this call.”
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“I think an emphasis on parks, recreation, walkable communities and bike paths have the potential to transform the community in a way that promotes activity and fitness.”
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“The problem with the parks in Tuscaloosa is that they often aren’t connected to anything and there isn’t a network of paths and trails that connect the parks to neighborhoods. Such an idea of ‘connecting’ area parks would be transformational, as right now you have to drive to any of Tuscaloosa’s parks – even if you live right downtown!”
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Public
The Iterative Designer/Citizen/Client Mind-Meld Model
“I know what my community needs!”
Designer Client
“Awesome, I think it could work like this, and have you thought of this?”
Product
Always Improving, Release Often and Early.
2.
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Issuu
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Public
The Iterative Designer/Citizen/Client Mind-Meld Model
“I know what my community needs!”
Designer Client
“Awesome, I think it could work like this, and have you thought of this?”
Product
Always Improving, Release Often and Early.
3.
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Wordpress
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Newspaper
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Public
The Iterative Designer/Citizen/Client Mind-Meld Model
“I know what my community needs!”
Designer Client
“Awesome, I think it could work like this, and have you thought of this?”
Product
Always Improving, Release Often and Early.
1.
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MindMixer
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Success to Replicate
Connecting with “old media” Transitioning after consultant goes home
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Stats
Mindmixer
300+
original ideas
40,000+Unique visitors
Wordpress
33,882unique visitors
123,847pageviews
283likes
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4. What’s Next?
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DIY Crowdsourced Urbanismpolicy? activism? implementation?
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DIY Crowdsourced Urbanism
Picture
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DIY Crowdsourced Urbanism
Betterblockkc.tumblr.com
neighbor.ly/betterblockkc
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The American Society of Landscape Architects is a Registered Provider with The American Institute of Architects Continuing Education Systems. Credit earned on completion of this program will be reported to CES Records for AIA members. Certificates of Completion for non-AIA members are available on request.
This program is registered with the AIA/CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product. Questions related to specific materials, methods, and services will be addressed at the conclusion of this presentation.
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Copyright Materials
This presentation is protected by US and International Copyright laws. Reproduction,
distribution, display and use of the presentation without written permission of the speaker is
prohibited.
© The American Society of Landscape Architects
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Learning Objectives
1. Learn the benefits and potential pitfalls of social media and
crowdsourcing and the essential elements of a successful social media and crowdsourcing strategy
2. Learn how to leverage social media and crowdsourcing to enhance public participation in the planning process.
3. Learn how to incorporate public input collected through crowdsourcing into the final plan.
ASLA National Meeting | 30 September 2012 | 87
Q & A