social media and design, tips to wow your clients, bad women presentation, march 13, 2014
DESCRIPTION
Design techniques and strategies for: Facebook, Twitter, LinkedIn, Pinterest and Instagram. Learn how to identify which social media platforms your audience is frequenting, why they are there, and how to WOW them once they find you!TRANSCRIPT
![Page 1: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/1.jpg)
MAUREEN LADLEY LADLEY & ASSOCIATES BERKELEY, CA
Social Media and Design - Tips to Wow Your Clients
[email protected] Facebook.com/LadleyandAssociates
![Page 2: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/2.jpg)
Social Media and Design - Tips to Wow Your Clients
Facebook.com/LadleyandAssociates
Welcome!
![Page 3: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/3.jpg)
Facebook.com/LadleyandAssociates
Social Media and Design - Tips to Wow Your Clients
![Page 4: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/4.jpg)
Facebook.com/LadleyandAssociates
Social Media – What for Whom
Facebook Twitter LinkedIn Pinterest Instagram
Social Media and Design - Tips to Wow Your Clients
![Page 6: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/6.jpg)
This May Surprise You…
Facebook.com/LadleyandAssociates
The fastest growing demographic on Twitter is the 55-64 year age bracket.
189 million Facebook users are “mobile only”. And, we love our smart phones.
YouTube reaches more US adults 18-34 than any cable network.
Every second, two new members join LinkedIn. Social media is now the #1 activity on the web. LinkedIn has a lower percentage of active users than
Pinterest, Google+, Twitter and Facebook. 93% of marketers use social media for business. Source: Belle Beth Cooper at Buffer, appearing in Fast Company.
![Page 7: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/7.jpg)
On-Line Marketing - Social Media
Facebook.com/LadleyandAssociates
Where should your client be? Where their customers are.
As of August 2012: 66% of online adults use Facebook 20% use LinkedIn 16% use Twitter 12% of online adults say they use Pinterest 12% of online adults say they use Instagram 5% of online adults say they use Tumblr
![Page 10: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/10.jpg)
Top Social Media Sites - Attributes
Facebook.com/LadleyandAssociates
Audience Resource Need Facebook All High Twitter B2B, B2C, Men High Instagram B2C, Young High LinkedIn B2B Moderate YouTube All Moderate Google+ Male, SEO Savvy Flexible Pinterest Female Low
![Page 11: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/11.jpg)
Facebook.com/LadleyandAssociates
Social Media – What for Whom – done
Facebook Twitter LinkedIn Pinterest Instagram
Social Media and Design - Tips to Wow Your Clients
![Page 12: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/12.jpg)
Facebook.com/LadleyandAssociates
Facebook – Profile vs. Page
Social Media and Design - Tips to Wow Your Clients
![Page 13: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/13.jpg)
Facebook.com/LadleyandAssociates
Facebook Anatomy (and LunaMetric’s Social Media Sizing Cheatsheet)
Social Media and Design - Tips to Wow Your Clients
Banner
App Cover Art
Portrait Square
Timeline
![Page 22: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/22.jpg)
Facebook – Photos and Albums
Facebook.com/LadleyandAssociates
Testimonials? Try JPGs in Albums.
![Page 25: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/25.jpg)
Facebook – Customer Username
Facebook.com/LadleyandAssociates [email protected]
Facebook.com/username
![Page 26: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/26.jpg)
Facebook.com/LadleyandAssociates
Social Media – What for Whom – done
Facebook – done Twitter LinkedIn Pinterest Instagram
Social Media and Design - Tips to Wow Your Clients
![Page 27: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/27.jpg)
Twitter - Connect
Facebook.com/LadleyandAssociates [email protected]
Logo
Header Image
Visible Backgd
![Page 28: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/28.jpg)
Facebook.com/LadleyandAssociates
Social Media – What for Whom – done
Facebook – done Twitter – done LinkedIn Pinterest Instagram
Social Media and Design - Tips to Wow Your Clients
![Page 31: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/31.jpg)
Facebook.com/LadleyandAssociates
Social Media – What for Whom – done
Facebook – done Twitter – done LinkedIn – done Pinterest Instagram
Social Media and Design - Tips to Wow Your Clients
![Page 34: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/34.jpg)
Facebook.com/LadleyandAssociates
Social Media – What for Whom – done
Facebook – done Twitter – done LinkedIn – done Pinterest – done Instagram
Social Media and Design - Tips to Wow Your Clients
![Page 38: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/38.jpg)
Social Media
Facebook.com/LadleyandAssociates
Interesting content Visual Story Telling Followers Engagement
Include Calls-to-Action Attend events Join groups Sign-ups
![Page 39: Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, March 13, 2014](https://reader033.vdocument.in/reader033/viewer/2022052821/5549551bb4c905f24e8b4e64/html5/thumbnails/39.jpg)
Questions
Facebook.com/LadleyandAssociates
Maureen Ladley (510) 238-0150 [email protected] www.LadleyandAssociates.com