social media and employment 12102011 workshop

Introduction to Social Media and Employment

Social Media: Personality Management & Attitude

Social Media Platforms

Prathama’s Top Tips

What is Social Media?

Networking

Emergence

Persistence

Freedom

Transparency Collectiveness

Connectedness

Community

Conversation Openness

Integration

Opportunities Customization

Unique

Expression

Smart

Social Media & Employment!

So have you joined the bandwagon?

Social Media &

Employment

Facts to know..• Social media is often the first point of contact by people using internet.

(socialmediainfluence.com)• Social Media has revolutionized marketing and sales strategies of businesses.

(marketingmagazine.co.uk)• 37% of UK smartphone users have a social networking app on their phones which they

use at least once a week. (Source: Initiative, June 2010)

• Twitter claim to have 190 million users and that there are some 65 million tweets a day. (Source: Econsultancy blog, July 2010)

• 40% of respondents clicked the „like‟ button for, or „liked‟, a company, brand or association on Facebook to receive discounts and promotions. (Source: ExactTarget, September 2010)

• There are more than 60 million status updates on Facebook everyday. [Source:Facebook, August 2010]

• LinkedIn has grown by an impressive 100 percent from last year, it now has over 100 million users across the globe. Interestingly, 56% of these users are from outside of the US

http://www.youtube.com/watch?v=7wi-kndiAtc

Social Media &

Employment

Let’s watch this!


In Rome Do as Romans Do!


Social Media &

Employment

Personality Management• Reflection of yourself• Selective representation of yourself • Evaluation • Meaningful interactions • Personality optimization • They are watching you!!


Social Media &

Employment

Your attitude..• Serious / Hobby / Interest • Mature• Persistent • Well informed • Networking and Interaction • Active • Something you should be proud of


Social Media &

Employment

Social Media &

Employment

• Do I have a LinkedIn profile?• If not, why?• Let’s create one?• Do I have the right picture?• Is my profile optimized?• Have I explored all the features?• What have I done so far on LinkedIn that I am

proud of?• One famous person that I have linked with?• Am I in touch with recruiters and companies

that are already on LinkedIn?

Social Media &

Employment

Social Media &

Employment

• Is my Facebook Profile well protected, secured and private?

• Why do I use Facebook for?• How much time do I spend on

Facebook per day on an average?• Have I searched for recruiters and

companies on Facebook?• Let’s get going!! • Links from company websites• Am I aware of all that I can do using

Facebook (Pages)?

Social Media &

Employment

• Am I twitteractive?• If not, why?• Who is tweeting?• What can I do using Twitter?

Social Media &

Employment

Social Media &

Employment

• They are out there on YouTube• How much of it should you be using?• How important is YouTube to you?

(Subjectivity)

Social Media &

Employment

Social Media &

Employment

Social Media &

Employment

• Why should I read blog posts?• Why should I Blog?• What are recruitment companies

doing on Blogs?• Is it really for me?• How can I get the best out of

Blogging?

Linking them all together?


Prathama’s Top Tips.. (DO’s)Get yourself out there. Don’t miss out on the opportunities. If you don’t someone else will grab the

opportunity that could have been yours. Make your positive presence felt. Do not hesitate to network. Be persistent. Be a part of the revolution and feel

powerful.


Prathama’s Top Tips.. (DON’Ts)Avoid negative remarks Be affirmative but not abusive Avoid posting on social media under the

influence of alcohol Don’t mix up your “Beer Personality” and “Wine

Personality”Don’t let your persistent efforts go in vain.


ACTION

Social Media &

Employment

Word of Mouse

social media and employment 12102011 workshop

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