social media and how you can use it effectively
TRANSCRIPT
NA’AMAT USA’s 41st National Convention:Social Media and How You Can Use It Effectively
Hilton DoubletreeMonday, July 22, 2013
2:30-3:30 PM
Jill Miller ZimonDirector of PartnershipsThe Civic Commonshttp://theciviccommons.com
QUESTION 1: What does the acronym RSS mean?
Answer: Really Simple Syndication
QUESTION 2:The term “blog” is short for what term?Answer: Web-log
QUESTION 3: What is a hyperlink?Answer: A: a way to reference a blog post, profile, or other document
QUESTION 4: How many characters can you use when creating a Twitter “tweet”?Answer: 140
QUESTION 5: What are Hootsuite, Quora & FoursquareAnswer: Tool to manage your social media network messaging; A collection of questions and answers created, edited and organized by Quora members aka answer machine; Geo-location based mobile platform
Adapted from 20 Questions to Test Your Social Media IQhttp://deansguide.wordpress.com/2011/06/18/20-questions-to-test-your-social-media-iq/
Top Sites & Overview of Tools
FacebookTwitter
PinterestFlickr
LiveJournaldeviantART
StumbleUponMySpace
Yelp
SoundCloudNing
delicious
MeetUp
Why Bother
•Learn
•Visibility
•Networking
•Promotion
Return on investment:
11 Signs Your Nonprofit Needs Social Media Training adapted from Nonprofittechforgood.com
1) Your avatar is cropped, shrunk, blurry, or too small to make an impact.2) You are rarely retweeted on Twitter.3) Your YouTube Channel is absent of customization and branding.4) You have not claimed your LinkedIn Company Page.5) You are ignoring Google+.6) You upload multiple photos to Pinterest – one after another – on a regular basis.7) Your Facebook Page only has one admin.8) Your blog is missing social networking icons, an e-newsletter subscribe option, and a “Donate Now” button.9) Your e-newsletter design does not include social networking icons and a “Donate Now” button.10) Your Flickr stream has hundreds of photos named “.jpeg.”11) You’ve not yet viewed your nonprofit’s website, e-newsletter, blog, or social networking profiles on a tablet and a smartphone.
Get thee to a Network!Aka what you should do TODAY!
FIVE STEPS TO GET YOUR STARTED (TODAY!)
1. Decide on how much time you want to spend
2. Commit to 2-3 weeks of regular use
3. Test out & don’t be afraid to abandon
4. Listen, don’t just broadcast
5. Share news, share your org, share news about your area, respond to people
RESOURCE LIST I. Introduction
Assessment Tool: 20 Questions to test your social media IQ; 20 Answers that test your social media IQ
Tools: 1. Blogs, websites, Tumblr2. The Civic Commons2. LinkedIn, Ning, listservs3. Twitter, Facebook, MySpace, GooglePlus, 4. Reddit, StumbleUpon, Digg5. Quora, YouTube, Flickr, Slideshare 6. Google+Hangouts, Google Chat
RESOURCE LIST (continued) II. Articles, inspiration, instruction
Kim Garst: Why community is important in social media Beth Kanter: PowerPoint presentations on networked nonprofits & social mediaBeth Kanter: How to Think Like a Nonprofit Social Media Marketing GeniusDana Theus: Career tip: Authentic self-promotionDeanna Zandt: Share This! How YOU Will Change the World with Social NetworkingDeanna Zandt: TedxBerlin talk
RESOURCE LIST (continued) III. Blogging & website presence Wordpress: Wordpress.com (free), Wordpress.org (not free but open source)Blogger: Blogger.com (Google application free but requires gmail account)
Sites to follow that also have free subscription feeds: Mashable.com: Includes a library of how to guides, breaking news and contentTechcrunch.com: A longtime technology news blogReadwriteweb.com: Analysis, how to guides and breaking newsSocialMediaToday.com: How to guides, articles and analysis of social networks
