social media and international development
DESCRIPTION
ICT and social media have been taken up with enthusiasm by some in the international development community, seeking innovative solutions to the problems faced by millions of the world’s poorest and most disadvantaged people. This session will look at 3 or 4 ways in which new media has been used in developing countries and will discuss what UK based NGO’s can learn from experiences overseas.TRANSCRIPT
Media for Development
Social media
• share opinions, experiences and perspectives
• fundamentally it is about conversation.
• Highly interactive
• The importance of relational networks and of their users
• generating content – not just consuming it.
Media for Development
Who are we trying to reach?
• Donors
• Beneficiaries
Needs
• Improved health
• Education
• Poverty reduction/improved livelihoods
• Good governance
• Humanitarian relief
‘old media’ 4 development
• Phone ins
• Listener clubs
• Listeners letters / e-mails read on air
Listening groups
Ways around
Education
• Tessafrica.net
• Website providing teacher training materials for primary teachers in Africa
• Open educational resource
Localised for different environments
Communities
Open Educational Resources (OERs)
Sharing adapted TESSA OERs and new materials
Sharing price information
Sharing knowledge
ZigZagmag.net
ZigZag - UGC and media training
http://www.pbs.org/mediashift/
http://www.iicd.org/
bbcworldservicetrust.org
http://www.comminit.com
What next?
