Social Media @univgroningen

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Jessica Winters•International Marketing & Social Media

Univerity of Groningen

› 400 year old Research University

› Bachelor, Master, PhD› 28,000 students› 4,000 international students› Over 90 degree programmes

in English

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Social networks University of Groningen

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Why social media?

› Contact› Presentation› ‘Community’

› ‘Branding & recruitment’› Market research› ‘Social Listening’

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Facebook Facts› 70% of the internet population uses Facebook› 400 million users daily› Length average FB visit: 37 minutes› Average social media user is member of 2 social networks

(Europe)› 48% of the 18-34 year olds checks FB when waking up› FB growth among students worldwide: 74%› 36% of FB users says something about a ‘brand’

› 65% students would take a pay cut if they would get social media freedom in return

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• Approx. 50 University of Groningen-related FB Pages

• Approx. 50 University of Groningen-related FB Groups

• @univgroningen – 6,000 followers• Approx. 30 University of Groningen -

Twitter accounts

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Do’s and don’ts

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Content – EdgeRank

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› Be honest and open› Be responsive › Be ‘personal’› Take your fans/followers serious› Don’t be cooler than you are› Don’t censor› Don’t spam› Don’t be pushy› Don’t be lazy› Do not try to regulate or control…

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Best & some not too great practices

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Thank you and goodbye on:

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Questions?

j.t.k.winters@rug.nl