social media and job search: " are you 'social' enough? ten timely tips."
DESCRIPTION
Modification of a previous presentation on social media and career development and presented as a webinar for BurrellesLuce.TRANSCRIPT
#PRWebinar
Welcome to:THOSE DIFFICULT Talks
FOR PR PROS
Those Difficult Talks
FINDING YOUR MOJO IN DELICATE DISCUSSIONS
Presented by Alan Cohen, PCC Acts of Balance
Alan Cohen www.actsofbalance.com
THANKS FOR JOINING US!
Moderator:Tressa RobbinsBurrellesLuce@Tressalynne
Speaker:Kirk Hazlett, APR, Fellow PRSACurry College @KirkHazlett
#PRWebinar
Kirk Hazlett, APR, Fellow PRSAAssociate Professor, Communication/Public Relations
Curry College, Milton, MA
(617) 979-3526/ [email protected]: @kirkhazlett / LinkedIn: kirkhazlett / Facebook: Kirk
HazlettBlog: kirkhazlett-aprofessorsthoughts.blogspot.com
Your Career
Your Future
“Are You ‘Social’ Enough?”
Why Social Media??
I’m not “socializing.”I’m looking for a job, nota “friend” or “follower.”
Why You Should Care!
You lose an opportunityto add your name to a
potential employer’s “why you should hire me” list.
# 1
http://blogs.payscale.com/salary_report_kris_cowan/2012/04/social-media-recruiting-infographic.html
A whopping 83% of employers now use
LinkedIn, Facebook, and Twitter to find new hires.
CNN Money, “10 Ways to Use Social Media in Your Job Hunt” (January 13, 2011)
http://blogs.payscale.com/salary_report_kris_cowan/2012/04/social-media-recruiting-infographic.html
Getting Started…
Simple Tips
Take others’ advice…
# 2
Think of your online persona as your brand...
a “point-of-purchase” hook.
# 3
Decide the image you want to portray. Be
consistent on all social media platforms:
LinkedIn…Twitter…Facebook…blogs.
# 4
Why?
A consistent appearance…
professional-looking photo, concise
background summary, etc., helps define your brand… who you are…
what you can do.
According to research conducted by LinkedIn of organizations using the
platform…
58% indicated that candidates were hired through social media.
Information courtesy of John Deveney, Deveney Communication
Besides checking your resume,
nearly 3 out of 4hiring managers and
recruiterscheck candidates' social
profiles…
48% always do…even if they are not provided.
LA Times Business: “Want a job? Check the spelling on your Facebook profile”
http://blogs.payscale.com/salary_report_kris_cowan/2012/04/social-media-recruiting-infographic.html
Use your professional profile to showcase your experience and abilities.
# 5
)
Start
Networking
Join LinkedIn and Facebook groups comprised of people
in your field.
CNN Money, “10 Ways to Use Social Media in Your Job Hunt” (January 13, 2011)
# 6
Be an active participant online…status updates,
comments on others’ posts, articles, etc. Be seen
CNN Money, “10 Ways to Use Social Media in Your Job Hunt” (January 13, 2011)
# 7
And do your research…
# 8
Where
you
can
find
me.
Promote your social media presence…
Include your LinkedIn URL in your email signature block.
Kirk Hazlett, APR, Fellow PRSAAssociate Professor, Communication/Public RelationsCurry College, Milton, MAP: (617) 979-3526/ E: [email protected]://www.linkedin.com/in/kirkhazlett / Twitter: @kirkhazletthttp://kirkhazlett-aprofessorsthoughts.blogspot.com/
# 9
And finally...
# 10
ProofreadProofreedPrufread
DEPPC Method
• Describe• Effect• Pause• Preferred/Positive• Consequences
Alan Cohen www.actsofbalance.com
Please Type Your Questions in The Q&A Pane
#PRWebinar
Resources
SAVE THE DATE
SAVE THE DATE- UPCOMING PRODUCT DEMONSTRATION WEBCASTThursday, January 24, 2013 @ 1:00pm EST.Join Anthony Baker, director of portal operations, BurrellesLuce, for this instructive product demonstration of BurrellesLuce WorkFlow.