social media and local government - what we do and why we do it
DESCRIPTION
Presentation given to representatives from the the Moldova Regional Development (MDRD) project given in April 2009.TRANSCRIPT
Social Media and Local Government
What we do and why we do it
What is social media
Websites which allow users to share interests
Two-way conversation
High growth rates
Some of most popular sites on web
Source: Hitwise.co.uk
Source: Hitwise.co.uk
What do we do?
Twitter – case studyWhat is Twitter?
Twitter is a micro-blogging service
140 characters to provide updates
Works in similar way to instant messaging
People ‘follow’ others whose updates they wish to receive
Why Twitter?
974% UK Growth in 2008 (Source: Hitwise.co.uk)
Timing
Ease of use
History of @NewcastleCC on Twitter
December 08 – Launched
January 09 – Fenham by-election
January/February 09 – Heavy snow hits UK
March 09 – World Book Day
April 09 – Reaches over 1000 followers
Followers of @NewcastleCC
0
200
400
600
800
1000
1200
1400
01/1
2/200
8
08/1
2/200
8
15/1
2/200
8
22/1
2/200
8
29/1
2/200
8
05/0
1/200
9
12/0
1/200
9
19/0
1/200
9
26/0
1/200
9
02/0
2/200
9
09/0
2/200
9
16/0
2/200
9
23/0
2/200
9
02/0
3/200
9
09/0
3/200
9
16/0
3/200
9
23/0
3/200
9
30/0
3/200
9
06/0
4/200
9
13/0
4/200
9
20/0
4/200
9
Date
Fo
llow
ers
Data from tw itterholic.com
Press coverage
Most popular council on Twitter?
Any questions?