social media and mobile: made for each other
TRANSCRIPT
SOCIAL MEDIA AND MOBILE MADE FOR EACH OTHER
C o - F o u n d e r , S o c i a l P a n g a
60 M I N S
LETS BEGIN
Why care about Mobile Marketing Building Blocks for effective mobile strategy
Mobile & Social Media is marriage made in Heaven
Mobile Integration with Google & Facebook Mobile Marketing Trends
75% of Americans admit to bringing their phone to the bathroom.
FACTS THAT WILL SURPRISE YOU
40% of shoppers consult 3 or more channels ( often while shopping ) before making a purchase.
FACTS THAT WILL SURPRISE YOU
52% of Americans user their devices while browsing in-store in order to research the product online.
FACTS THAT WILL SURPRISE YOU
70% of mobile searches lead to online action within an hour.
FACTS THAT WILL SURPRISE YOU
78% of retailers plan to invest in mobile this year.
By 2015 mobile is predicted to overtake desktop Internet usage
FACTS THAT WILL SURPRISE YOU
More of these people own smartphones than toothbrushes J
The “Myntra” Case
Myntra has 80% traffic from mobile, 60% of its total revenue generated from its mobile and company plan to take it to 90% by year end.
The “Myntra” Case
Why care about Mobile Marketing
Why care about Mobile Marketing
Why care about Mobile Marketing
Why care about Mobile Marketing
Why care about Mobile Marketing
Building Blocks for effective mobile strategy
A “Responsive” mobile website
Mobile Specific or Na/ve Ads
Building Blocks for effective mobile strategy
Mobile Deals & Discounts
Loca/on Based Services
Responsive Website - Web
Responsive Website – Mobile
Mobile Specific or Native Ads
Why Mobile & Social is marriage made in Heaven
Accessibility
Highly Targeted Marke/ng
The Personal Touch : Each user is different so should be your marke/ng strategy for them.
Why Mobile & Social is marriage made in Heaven
Huge “Viral” Potential
Remember it’s a “Marriage” not “One night Stand”
Why Mobile & Social is marriage made in Heaven
The spirit of belongingness Mobile Payment
Mobile Integration - Google
• Driving mobile app downloads
• App engagement campaigns allow you to show ads within other apps, specifically to people who already have installed your app. These app engagement ads can encourage your app's current users to open your app and do something specific
Mobile Integration - Google
• Increasing mobile app engagement
• AdWords can help customize targeting, keywords, and ads based on your app ID and other
Mobile Integration - Google
Showing ads in mobile apps
Show your Ad to audience of people using mobile phones and tablets by showing your ads in apps.
Mobile Integration - Facebook
Mobile Marketing Trends
App store optimization
App Keywords
App Title
Reviews & Ratings
App Description
App Screenshots
App Logo
App Publisher Name Category
Mobile Marketing Trends
Loca/on Based Marke/ng
Misc Ideas
• Companies spending on App download & all discounts on first usage/ride.
• Show how Google & Facebook campaigns specific to Mobile.
• Example of Skype & Android thing.
• Concept of App store optimization
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