SOCIAL MEDIA& PHOTOGRAPHERS

(it’s not only about photos anymore)

HELLO, MY NAME IS...

(@iaanvn. nice to meet you)

1. WHY?

‘SOCIALNOMICS’‘THANK-YOU ECONOMY’ ‘CONNECTION ECONOMY’

(the world is not the same anymore)

relationships connect the world

IT’S PERSONAL NOW(have you ever met these ‘friends’?)

BROADCASTVS

DIALOGUE

EXPONENTIAL NETWORKS

(the theory that excites me)

8(maybe 16)

EXPONENTIAL NETWORKS

(the theory that excites me)

64

EXPONENTIAL NETWORKS

(the theory that excites me)

51015202530

0

225

450

675

900

5 10 15 20 25 30

25100225400625900

“FUNDAMENTAL SHIFTIN THE WAY WE COMMUNICATE”ERIC QUALMAN

(this is not about marketing)

2. DOING SOCIAL MEDIA ‘RIGHT’

THIS IS YOUR WORK(shooting, editing, printing, tweeting)

YOU’RE A FARMERNOT A HUNTER

(sow before you reap)

LISTEN & TALK(join the party)

HOW MUCH IS ENOUGH?(as much as possible)

REMOVE THE NOISE(choose the signal)

PUT IT ON A BILLBOARD(the internet is not private)

BE NICE. BE REAL.(win friends and influence people)

3. DOES IT MAKEBUSINESS SENSE?

ADVERTISING(why should i care)

SEVENTY EIGHT PERCENT(trust > facts)

WORLD OF MOUTH(what should they talk about)

FRIENDS ARE NOT FOR SALE(‘like’ if you agree)

INFINITE ROI(almost)

WORLD OF OPPORTUNITIES(trust me, i’m from africa)

HAVE A PLAN(not by accident)

4. PHOTOGRAPHERSARE TEACHER’S PETS

PERSONAL BRANDS(me inc)

VISUAL COMMUNICATIONEXPLOSION

(insta-stories)

EMOTIONAL PEOPLE(bad photos are still real)

PHOTOS ARE MAGICAL(more than what meets the eye)

NOW IT IS YOUR TURN(go tell amazing stories)

THANK YOU FORLISTENING TO ME

www.iaanvn.com@iaanvn