social media and seo: the role of data thomas prince
TRANSCRIPT
social media and seo: the role of data
Thomas Prince
research analytics strategy
search engine marketing
social media
training and conferences
online recruitment
data.
data.
data.
why applied data?
51% employers not effectively measuring recruitment activity
Enhance Media / The FIRM, 2011
why applied data?
am I getting the best candidates?
which channels are working?
how can I save money?
why are competitors outperforming us?
why are candidates rejecting us?
three key types of data
two examples
search engines
social media
search engines
Twitter #which_hash_tag?
#dmsfgds #khkjh’#mghkjdfhds click here please sirte
#Hashtag use per hour
#financialplanning 5
#IFA 2.3
#accountancy 1.3
#cima 0.5
#Hashtag use per hour
#financejobs 0.75
#financejob 0.08
#accountantjobs 0.04
#accountancyjobs 0.02
Twitter call to action
call to action applications
“Apply Now” 15
“To Apply…” 9
“Join Us” 6
“Learn More” 1 goo.gl/4FuDD
Goo.gl free social media metrics
→ goo.gl/4uDD yoursite.com/accountant-jobs/ref12345
two examples
search engines
socialmedia
seo which keyword?
“media jobs” “media careers”“media career opportunities”
searches high medium low
experience allabove
averagehigh
seo which keyword?
“media job”
or “media jobs”
“media jobs” or“media jobs bristol”
seo compelling messages
understand your data…
1. server logs - 21,079
2. cookies - 17,403 3. IP tracking - 8,229
unique user number
?
data + insight = value
our challenges in 2012
am I getting the best candidates?
which channels are working?
how can I save money?
why are competitors outperforming us?
why are candidates rejecting us?