social media and the event landscape with erik qualman
DESCRIPTION
Start the day with inspiration, insight, and creative ideas Erik Qualman as he discusses how social media is changing the event landscape and how new technologies are changing the way that people do business. Learn key takeaways that you can easily implement into your social media strategy to maximize your digital footprint and improve event business.TRANSCRIPT
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Elevate D.C.
Erik’s mobile: 404-808-4561
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1. Socialnomics
2. Digital Leadership
3. Trends
Socialnomics
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We don’t have a choice on whether we do digital, the choice is how well we do it.
Digital Leaders Are Made - Not Born
Simple True Act Map People
13SIMPLE
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“The trick isn’t adding stuff, it’s taking away.”
16TRUE
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#TRUE
18ACT
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“If you want less email, send less email.”
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-‐ Jeff Weiner, CEO LinkedIn
TextWe’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.
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FLAWsome
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MAP
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“If you aren’t getting pushback then you aren’t pioneering.”
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-‐ Erik Qualman
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PEOPLE
1.Lasting #Hashtag 2.Promote the # 3.Engage the external global audience 4.Socialization point person 5.LiveStream 6.Curate & repurpose content 7.Mobile App 8.Academy awards photo opportunities 9.Leverage speakers/executives/celebs 10.Free & Easy WiFi 11.Feedback from onstage 12.Watch Guy Kawasaki
31Lasting Hashtag
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Promote #
#ElevateDC
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Engage Externally
#ElevateDC
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Live Stream
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Socialization Person
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Curate
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Mobile
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Oscars
39Leverage
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WiFi
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Onstage Feedback
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Guy Kawasaki
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Text Vegas to: 67076
44TRENDS
Momentum Marketing
Same Day & An+cipatory
40x more business opportunities HR >> Digital Team
Digital Stamp = Digital Footprints + Digital Shadows
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Elevate D.C.
Erik’s mobile: 404-808-4561