social media and the law of attractionfor law firmspart - 2
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http://www.premierebailbonds.com –Premiere Bail Bonds, a leading California bail bonds company, highlights “The 5 W’s” of social media as they outline how law firms can build their footprint and attract newbusiness by using social media.TRANSCRIPT
Social Media and Social Media and The Law of AttractionThe Law of Attraction
for Law Firmsfor Law FirmsPart 2Part 2
“Build Your Footprint…Attract New Business”
Premiere Bail Bonds
Social Media in Action – The 5 W’s
5 Objectives of Social MediaReputation Management (‘Who’ Are You?)Branding (The ‘What’)Marketing (The ‘Where’)Listening/Engaging (The ‘When’)Monetization (The ‘Why’)
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds
‘Who’ Are You?
Reputation ManagementSee what you look like online in GoogleEstablish your niche - “Free Wordtracker”
Plug in terms you use to market you/your business
Become the expert – Influence the ConversationDefine your niche with keywordsWhat is missing?
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds
‘What’ Makes You an Expert?
BrandingBecome synonymous with terms in your niche
Elevator pitch with niche termsRedo your content to include niche terms
Generate awarenessLaunch Your Content EnginePublish repurposed content with new terms
Establish/Regain trust
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds
‘Where’ Do You Market?Content marketing channels
Social Networks: LinkedIn, Google Plus, Naymz.com, Facebook.com, Twitter.com
MRSS Sites: YouTube.com, SlideShare.comDrive action/traffic
Tag with your URL, Call to Action, Landing PageEstablish need (to collect data)
Whitepapers, special offers, Newsletters
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds
The ‘When’
Listening/Monitoring/EngagingMeet your customer on their terms
Setup Google Alerts for your targeted termsIdentify competitors, partners and stay on
breaking newsLeverage existing content to increase
productivity/word of mouthRepurpose your content with new information
Form/Change opinion (influence the influencers)Comment MarketingLinkedIn Q & A
for Law Firms by Premiere Bail BondsSocial Media Marketing and Online Branding
‘Why’ Leverage Social Media
MonetizationDrive wide funnel sales activity (greater
suspects/prospects)Decrease costs of communicating value
propositionBecome ‘The Hunted’
for Law Firms by Premiere Bail BondsSocial Media Marketing and Online Branding
Premiere Bail Bonds
www.PremiereBailBonds.com
800-662-0056