Social Media & the US Elections

Xander Coolen Kwartiermaker Social Media

@xandercoolen of @demeesters xander@dehollandschemeesters.nl

06-54260827

Social Media & the US Elections

Will Social Media make a difference?

What will decide this election?

Short history of US Elections (1)

8th US president Moedertaal Nederlands

New Deal Relief, Reform, Recovery

Media maakt fout Truman Doctrine

Martin Van Buren Franklin Roosevelt Harry Truman

Short history of US Elections (2)

First TV president Kennedy wins TV debate Nixon wins Radio debate

John F. Kenedy Georg Bush jr. Barack Obama

Loses Popular Vote Wins presidency War on Terror 9/11

First Social Media president Wins on engagement

US Elections •  STORY

•  Yes we can •  New deal

•  War on terror •  CONTENT

•  Buttons

•  Scripts •  Ads

•  TECHNOLOGY •  Newspaper

•  TV •  Social Media

Social Media: Road to Success

Power to the crowd

Speed of light

And it goes on: Stevie on Xbox & iPad

Social Media en de feiten

Social Media Battleground

2008: The right story, the right technology

2012: The battle is not won, yet

One tweet can make a difference

2012: The battle is not won, yet