egyptian presidential elections over social media
TRANSCRIPT
Social Media MonitoringFor the presidential elections in
Egypt 2012
A report Compiled by Interact Egypt. June 2012
Part 1May 22 – 25
(During elections first round)
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This part of the report presents data about the interactions online, about the
presidential candidates during the first round of elections, specifically for top
five candidates
Hamdeen Sabahy, Ahmed Shafik, Mohamed Morsi,Amr Moussa and Abol Fotouh
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Overview
Gender Online Sources
Out of 150,000 online records analized during that period we found Malesdominating and Twitter is the major source of posts online
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Overall Share of Voice
Hamdeen Sabahy was the most candidate people talked about online
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Specific Share of Voice
Hamdeen Sabahy also dominated specifically Facebook & Twitter
Part 2May 28 – June 11
(Just before Elections second round)
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Then, we went deeper in comparison between the two finalists
Ahmed Shafik and Mohamed Morsi
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Total
Blogs
Overall Share of voice
People talked about Ahmed Shafik online at least Double Mohamed Morsy
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Overall Influence
1.4 M mentions 575,045 mentions
On Twitter Ahmed Shafik is almost triple mentioned as Morsy
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Countries
Twitter Mentions
Both were mentioned equally over twitter from same countries
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Countries
News Mentions
Major difference in coutries posting news articles
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Tweets - mentions
Over twitter genders and coutries talking about candidates were equal
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Twitter - Highest Sources
Twitter official account & news talking more about Shafik
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Twitter - Engagement
Twitter engagement level almost equal
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Facebook pages
156,352 fans
53,417 talking
In the 7 days: 224 wall posts with 58570
likes & 5030+ comments.
467,814 fans
176,318 talking
In the 7 days: 304 wall posts with 102578
likes & 5036+ comments.
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Quick findings
On official facebook page & twitter account Mohamed Morsy has almost triple
fans/followers
Shafik is majorly talked about because of debates between supporters seeing him the only able to drive Egypt further & againsters who see him part of previous regiem.
Second team is the majority online
Most of online activities, especially twitter infleuncers are against both candidates &
some of them started to promote boycotting the 2nd round
Talks supporting Morsy were mostly because people were against Ahmed Shafik
More than 70% of the photos shared over facebook were comics about the elections, the
candidates and Egypt’s overall political situation
Since June 8th, there was clear drop in online talks about presidential candidates and
more talks about Euro 2012
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15/06/2012
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