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30th March 2011

8 Social Media Strategies

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What makes social media work...

Meet your customers where they are1

Listen to their conversations and engage with them2

Allow content to flow and be repurposed3

Breaking “Social Media” downWhat are the strategies?

Site wide links to your company Social Media pages – pop them in the header, footer or side panel.

1. Network presence

2. Content Sharing

Your users can distribute your content through their networks

3. Social Platform Integration

Pull Friends and your Facebook page wall posts into website as widget

Show your recent content that people have shared on Facebook

3. Social Platform Integration

3. Social Platform Integration

4. Social Media Aggregation

Foursquare & Facebook Places are examples of systems where can earn custom badges by checking into a location. E.g. You get a badge with the Red Cross each time you donate.

5. Social Location Sharing

5. Social Location Sharing

6. Social Development

Squiz will demonstrate it’s solution to social development at our user conference this year.

7. Social Promotion

Tweet #CrustFreeFriday and go into the draw for 5 free pizzas.

8. Social PublicationBy making your content freely available for others to aggregate or by inviting others to contribute their content to a aggregator, you can create more value than the sum of the partseg http://eq.org.nz

Managing your conversations

An integrated landscape

Source: Altimeter Group 2010

7.30 Breakfast & registration8.00 Introduction John-Paul Syriatowicz, Managing Director, Squiz Australia8.05 Social media planning in organisations Belinda Heit, Manager - Social Media Services, RACQ8.20 8 Social media strategiesJohn-Paul Syriatowicz, Managing Director, Squiz Australia8.35 SocialAndrew Dunbar, Web Business Manager, Edith Cowan University8.50Interactive session 3 groups / 8 minutes9.20 Group Q&A + closing remarks

9.30 Optional: Squiz product and service demo

Andrew Dunbar Social circle & social aggregationBelinda Heit Social media planning

J-P Syriatowicz Collaboration technologies within organisations

Interactive Sessions