social media as tools for public engagement

10
Social Media: New Tools for Engaging Stakeholders

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Presentation by Pat Kight of Oregon Sea Grant to Sea Grant Extension Academy, Oct. 24, 2011.

TRANSCRIPT

Page 1: Social Media as Tools for Public Engagement

Social Media: New Tools for

Engaging Stakeholders

Page 2: Social Media as Tools for Public Engagement

The evolving Extension modelTHEN

NOW

Page 3: Social Media as Tools for Public Engagement

Why social media?

If you want to engage the public,

you need tomeet them

on their own ground.

Page 4: Social Media as Tools for Public Engagement
Page 5: Social Media as Tools for Public Engagement

Before you start, consider:

Who do you want to reach?What do you want to say?How do you want to say it?How will you get it to the people you want

to reach?

Page 6: Social Media as Tools for Public Engagement

Case studies: Different blogs for different purposes• Words from a Wet Vet (replacing a newsletter

for a specialized audience)

• H2ONC (broad topical engagement and education)

• An Educator At Sea (special project chronicle)

Page 7: Social Media as Tools for Public Engagement

How will I find the time?• Post short, timely items.• Compose quickly, spell-check, send.• Reuse existing material.• Redistribute widely• Sharing is the currency of social media.

Encourage readers to share your posts.

Page 8: Social Media as Tools for Public Engagement

Get the word out

Use the tools you already have:• Email lists• Print mail lists• E-mail signatures, business cards• Mention it at meetings• Post to FaceBook, Twitter, etc.

Page 9: Social Media as Tools for Public Engagement

Grab those metrics• Social media user stats, blog server stats. • Google Analytics (free!)• Blog comments, retweets, Facebook

“likes,” etc.• When in doubt, survey your followers.• If it’s not working, change it!

Page 10: Social Media as Tools for Public Engagement

Welcome to the future. Enjoy!