social media at 50,000 feet
DESCRIPTION
This presentation was given at the Lethbridge Homebuilders Business Expo on February 2, 2011. Communication styles are constantly changing as technology changes. Find out why/how social media will change your business.TRANSCRIPT
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Social Media at 50,000 Feet
Mike McCreadymikemccready.caTwitter: @MikeMcCready
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Who’s Mike McCready
• Web Manager at Lethbridge College.• In the web industry for 11 years.• Started the social media efforts
at Lethbridge College.• Blogging since 2007.• Tweeting since 2008.
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Technology changes communication
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Newspaper circulation is declining
Image via Flickr from Troy Holden
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Image via Flickr from frankh
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The Definition of Insanity
“Insanity: Doing the same thing over and over again and expecting different results.” -- Albert Einstein
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Where do you go to find your consumers?
Image via Flickr from will ockenden
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YouTube exceeds 2 billion video views a day…
Image via Flickr from @NYCphotos-flickr
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Image via Flickr from Still Burning
…with the average person spending 15 minutes a day.
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14% of Canadians use Twitter each month.
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Image via Flickr from PhotoJonny
What is social media… really?!?
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It’s not about the tools.
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Image via Flickr from ehnmark
It isn’t about shouting your message.
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Image via Flickr from Steve Rhodes
It’s about listening.
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Image via Flickr from The Facey Family
It’s about sharing.
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It’s about helping.
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That’s niceand all, butwhat does that mean for business?
Image via Flickr from rutty
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Social Media ROI: Socialnomics“The ROI of social media is your business will still exist in 5 years.”
- Erik Qualman
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78% of consumers trust peer recommendations.
Image via Flickr from Cooking For Geeks
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Only 14% trust ads.
Image via Flickr from Whitewolf Photography
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Image via Flickr from crowbert
Social media levels the playing field
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Become a Thought Leader
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- 27,186 Facebook Fans - 644 Facebook Fans- 72,367 Twitter Followers - 1,044 Twitter Followers- 196,361 YouTube Video Views - No Official Channel- 122,016 Website Visitors - 71,460 Website Visitors
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Recommended Books
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Effective Social Media Use
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More Questions?
Blog: www.mikemccready.caTwitter: twitter.com/mikemccready