social media at lisc june 2012. lisc social media what is it? new ways to distribute our news and...
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Social Media at LISC
June 2012
LISC Social Media
What is it?
New ways to distribute our news and stories that engages, interacts and shares.
Why do it?
It’s where people go to get information.
How are we doing it?
Focus on content and best venues for distributing it.
Social Media is Important
Broad distribution – many more places on the Internet to show your work
Expand your audience - 23% of the time spent online is on social network sites & blogs (e.g., Facebook has 900 million users/1 trillion page views per month; YouTube has 800 million viewers/100 billion page views, etc.)
Influence - 60% of social media users say they are more likely to talk, review, recommend a company or product that they follow
Immediate – Fast and easy way to reach your audience
Free – Platforms are free but cost in staff time and organizational resources to create and maintain content
Social Media core part of LISC communications
Social Media:
Social Content Sharing:
YouTube channel
Flickr photo site
Online Foundation:
Website
e-Newsletters
Content
Website is still the Foundation
Website is the 24/7 information outlet
It drives traffic to and from other online media
Even among Facebook users, 85% will look to your website to learn about your organization
More complete information on the website
80,000 page views per month
Incorporate more social media functionality
LISC national website
Multimedia and Featured
Content
Links tosocial media
Opinion/Blog type Feature
News, events, publications
LISC Facebook
2,600 “likes” or fans
Easy and immediate way to reach constituents
Drives viewers to our website
Post LISC and industry news, events, photos, videos, grant applications, etc.
Active users went up 600% per month over the past year
Feedback and comments up 90% in the past year
15 additional Facebook pages managed locally, linked nationally
LISC Twitter
1,300 followers (up 63% in 6 months)
Followers include many of our funders and industry organizations
Helps us monitor the industry
Linked to our Facebook page
Easy and immediate way to reach constituents
Drives viewers to our website
10 additional Twitter feeds managed locally
LISC YouTube
Great way to show the impact of our work.
Control the narrative
173 videos posted
Viewed 37,000 times
Embed videos into LISC family of websites
Easy platform for multimedia in websites
LISC Flickr (photos)
Great way to show the impact of our work
2,800 photos posted
Photos of projects, programs, events
Viewed 133,000 times
Embed slideshows into LISC family of websites
Funders use the site to select photos for their own publications and videos
LISC Blogging
Developing a plan for it
Contribute to industry blogs, Look to create our own
Way to generate our own news and commentary
Publicize our expertise in community development and specific topics such as housing, financial opportunity, retail and community facilities, safety, playing fields. . .
Traditional media outlets monitor industry blogs
Blogs are ranked highest for engaging an existing audience
Blogs are great for search engine optimization; easy to find using search engines.
Promote your website and other online resources
LISC Social Media Do’s & Don’ts
Be brief and conversational
Be real
Be relevant to your industry
Share
Be non-partisan
Post regularly but Do NOT spam
Be responsive
Social media integration
Publicize your social media pages
Links to social media sites on all of our electronic communications (websites, e-newsletters, email, etc.)
Subscribe to other organizations social media pages
Share button on all web content
Publicize social media sites on print publications
Make sure staff knows
LISC Social Media
Steadily increasing followers and fans, commentary and engagement
Uptick in website traffic
Always a work in progress; social media is constantly evolving, adapting
Is It Working?
Considering Social Media
Do you have an online foundation?
Staff time and resources. . . Two hours per week per social media channel (after set up)
Better to do one or two sites well than multiple channels poorly
Identify your social media goals (raise awareness, drive action)
Match your social media site with your content and goals
LISC Social Media
Michael Tang
Vice President, LISC Communications
www.lisc.org
www.facebook.com/lisc.org
http://twitter.com/lisc_hq
www.youtube.com/localinitiatives
www.flickr.com/photos/lisc
www.linkedin.com/company/16917