social media barometer - ncprsa 2012 pr and marketing seminar - martin waxman
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Social Media Barometer
Martin Waxman November 15, 2012
© 2012 Martin Waxman. All rights Reserved.
NCPRSA PR and Marketing Seminar
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Good to meet you IRL
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Search me…
Ontogeny recapitulates phylogeny
Is semantic search the end of serendipity?
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The new generation gap
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I’d like that to go
Mobility means never having to say you can’t reach me
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The face of new media
We do the programming but we don’t get paid
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Digital first communications
Beyond publicity… Time for PR to lead
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…putting things in focus
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How we get there
1. Strategy
2. Training
3. Content
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Barometer
1. Search me – semantic search…is it the end of serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online connections are always with us
4. Face of new media – we’re the programmers yet we don’t get paid
5. Digital first communications – media’s adapting. PR can no longer sit idly by…
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@martinwaxman #NCPRSA
Contact: Martin Waxman [email protected]
Blog: myPALETTE Twitter: @martinwaxman
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