social media basics
TRANSCRIPT
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Social Media Basics
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Today’s Panel
Moderator: Loryn ClarkRotary Club of Albert Park, Australia Panelist: Genevieve FlightRotary Club of London , England, UK
Panelist: Melissa WardRotary Club of Twin Bridges, New York, USA
Panelist: Joe LorenzoPublic Relations SpecialistRotary International, Evanston, USA
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Social media is a conversation
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This is a fundamental shift in the way we communicate
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Impacts of Social Media
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Facebook• A social network connecting people
through connections, messages, photos, and videos
• Over 500 million visitors return to the site each month (30% from mobile device)
• The 55+ Audience grew 922.7% in 2009
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Twitter• A microblog (up to 140 characters) to
share news, content, images, video with followers
• 190 million users (27% log in everyday)
• 600 million searches per day
• 46% of users update via mobile device
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Reaching the Consumer• 78% of online users trust the
recommendation of other consumers
• 34% write about products and brands
• 70% of all purchase decisions are friend recommended
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Listen First
“It’s about conversations, and the best communicators start as the best listeners.”
- Brian Solis, Social Media Manifesto
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Advantages
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Social Media Tips
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Add Value
• Comment on blogs or news stories• Interact on Facebook / LinkedIn• Tweet projects/activities• Upload images or videos
Share your expertise to benefit the members of the community…
Conversations Build Trust
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The Goal is not to control the conversation
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Rotary’s Social Media Presence
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Rotary’s Strategy
• Listen and learn
• Communicate to new audiences
• Connect better in the 21st Century
• Listen and learn
• Communicate to new audiences
• Connect better in the 21st Century
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How you can too
• Highlight active/inspiring Rotarians
• Share project images, video, testimonials
• Drive traffic to your website or blog
• Build a community within yours
• Highlight active/inspiring Rotarians
• Share project images, video, testimonials
• Drive traffic to your website or blog
• Build a community within yours
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Flickr
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YouTube
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Share Rotary News
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Global Outlook: Social Media
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rotary.org/newsletters
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Let’s Chat