social media best practices
TRANSCRIPT
Face to Facebook: Exploring Best Practices in Social Networking
Eric SheningerBrian Hazlett
What is Social Networking?
• The interaction between a group of people who share a common interest (en.wiktionary.org/wiki/social_networking)
What is social media?
• A category of sites that is based on user participation and user-generated content (searchenginewatch.com/define)
• Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (www.bottlepr.co.uk/glossary.html)
• http://www.commoncraft.com/socialmedia
Social Networking Applications
• Twitter• WebEx• Ning• YouTube• LinkedIn• FaceBook
• Microblogging• Short messages known as “tweets”• Link to cell phone
• http://www.commoncraft.com/twitter
Why Educators Should Use Twitter
• Improve instruction- Global collaboration- Sharing of resources- Discussion/Knowledge acquisition- Professional growth (PLN)
http://twitter.com/NMHS_Principal
Why Schools/Universities Should Use Twitter
• Communication– Events – Meetings– School closings– Student honors– Live scores/updates– Campus weather– News/RSS feeds– Emergency information
• Marketing– Student recruitment– Monitoring conversations referencing your school
WebEx
• Create a channel just for your school• Share school accomplishments• Showcase student work, events, athletics• http://www.youtube.com/NMHSPrincipal• For videos larger than 10 minutes, use Vimeo
(also free)
• Communicate with students• Recruitment• Group tools (i.e. schools/universities can
include many offices• Fan pages (video, wall posts, analytics)• Showcase student/faculty work• Connecting current to incoming students• Facebook Office Hours
• Platform for creating your own social network• Very easy to use• Can add videos, photos, news, forums, events,
groups, etc.• Customizable site• Each member that joins has a customizable
profile page• Can be made private or public
Nings for Learning
Nings for Higher Education
Nings for High Schools
• World’s largest professional network (over 55 million strong)
• Build a network of trusted contacts to share ideas, exchange knowledge, and create opportunities.
• http://www.youtube.com/watch?v=IzT3JVUGUzM
• http://www.linkedin.com/in/esheninger
Best Practices for Educators/Schools
• Keep it professional• Remember your role within the school
community• Think before you post to the internet• Digital footprint