social media boot camp (chicago) - 2014
DESCRIPTION
Slides from the Social Media Boot Camp, hosted by Adam Walker Cleaveland on March 13, 2014 at The Gratz Center at Fourth Presbyterian Church in Chicago, IL.TRANSCRIPT
Hashtag for today: #CHIBOOTCAMP You should go to both sites and sign up
if you don’t have accounts. facebook.com • twitter.com
Hashtag for today: #CHIBOOTCAMP Find Me Here - Follow & Friend Me
twitter.com/adamwc/ facebook.com/adamwc/
Hashtag for today: #CHIBOOTCAMP Not on Facebook or Twitter?
You should go to both sites and sign up if you don’t have accounts. facebook.com • twitter.com
Hashtag for today: #CHIBOOTCAMP Find Me Here - Follow & Friend Me
twitter.com/adamwc/ facebook.com/adamwc/
Hashtag for today: #CHIBOOTCAMP Not on Facebook or Twitter?
You should go to both sites and sign up if you don’t have accounts. facebook.com • twitter.com
Hashtag for today: #CHIBOOTCAMP Find Me Here - Follow & Friend Me
twitter.com/adamwc/ facebook.com/adamwc/
OUR AGENDA
Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
INTRODUCTIONS
Name & Church, Organization or Business
WHO AM I?
COMMON OBJECTIONS
“I don’t care what you had for breakfast” “I don’t have time” “It’s narcissistic” “It’s a time-suck” “I’m not interested in those people” “It’s all too much” “It’s not safe” “I’m more of a face-to-face person” “It’s shallow”
THAT BEING SAID…
Why are you here? !
(in 140 characters or less) !
:)
Most retweeted tweet ever: 3,379,045 retweets.
SOCIAL MEDIA REVOLUTION
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Video: Social Media Revolution
SOCIAL MEDIA PHILOSOPHY
To think critically about your philosophy and strategy behind using social media.
Why are you online - and what do you want to do with it?
This will be different for different people and organizations.
WHO AM I?
ADAM’S SOCIAL MEDIA PHILOSOPHY
To connect with colleagues in ministry, broadcast my life and listen and learn from the wisdom of the collective.
!
To share and learn.
WINNETKA PRESBYTERIAN CHURCH
WPC’S SOCIAL MEDIA PHILOSOPHY
To build and support the online community of our congregation, which enhances our face-to-face community and interactions.
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To communicate with our members and to listen and learn.
SOCIAL MEDIA PHILOSOPHY
Decide on your Social Media “Personality”
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SOCIAL MEDIA PHILOSOPHY
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Personal
Professional
Institutional
SOCIAL MEDIA PHILOSOPHY
Pick a limited number of Social Media Outlets
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!
!
Strengths: Quick, Easy, Short, Hip, 140Weaknesses: Low Commitment, Fleeting, Noise
“Followers”
SOCIAL MEDIA PHILOSOPHY
Pick a limited number of Social Media Outlets
!
!
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Strengths: Huge, Evolving, PowerfulWeaknesses: Low Commitment, Fleeting, Low Control
“Friends & Likers”
SOCIAL MEDIA PHILOSOPHY
Pick a limited number of Social Media Outlets
!
!
!
Strengths: Image-based, Lots of young people, some great potential creative usesWeaknesses: Hard to “stand out” in people’s feeds
“Followers”
SOCIAL MEDIA PHILOSOPHY
Pick a limited number of Social Media Outlets
!
!
!
Strengths: Proprietary, Unlimited, Deep Weaknesses: Hard to Get Noticed, More Commitment
“Readers”
SOCIAL MEDIA PHILOSOPHY
Pick a limited number of Social Media Outlets
SOCIAL MEDIA PHILOSOPHY
Determine what you want from Social Media:
Push
Listen
Connect
Learn
SOCIAL MEDIA PHILOSOPHY
Determine a work flow
Social Media should be an integrated, natural outgrowth of your regular work life.
Repurpose what you’re already doing.
Be disciplined.
It can be done in three 30-minutes/week
!
BUILD YOUR WHUFFIE
Down and Out in the Magic Kingdom by Cory Doctorow (co-editor of Boing Boing)
Whuffie = New Currency (Social Capital)
It’s a general measurement of a person’s reputation
BUILD YOUR WHUFFIE
The Whuffie Factor - Using the Power of Social Networks to Build Your Business
by Tara Hunt
5 Points of Whuffie
BUILD YOUR WHUFFIE
1. Turn the Bullhorn Around: Stop Talking & Start Listening
2. Become Part of the Community You Serve
3. Creating Amazing Customer Experiences
4. Embrace the Chaos
5. Find Your Higher Purpose
SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your own social media philosophy…
➡ Decide on a ‘personality’
➡ Pick a limited number of social media outlets
➡ Determine what you want from social media
➡ Determine a work flow
➡ Build Your “Whuffie"
OUR AGENDA
Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
Profile
vs
Page
vs
Group
PROFILE Personal - that’s you! Use privacy settings
Put friends in lists Link to other social media
PAGE Allows (Some) Anonymity
Indexed in Search Engines & Unique URL Multiple Administrators No Limit to Likes (Fans)
Buy Ads - Facebook Advertising Scheduling Posts
GROUPS (Private) Group Communication Does not show up in your profile
Multiple Administrators Best for 3-50 people
Send messages, Share documents, Chat
USERNAMES www.facebook.com/username
Customized Facebook URL For a Profile or a Page AND for a Group
Only Get One Chance! Think of where you’ll want to use it
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10 FACEBOOK TIPS
1. Reach out to other churches/organizations.
2. Take your “likers” behind the pulpit.
3. Go beyond the ministry.
4. Ask for input from fans.
5. Be visual.
10 FACEBOOK TIPS
6. Make use of Facebook Events.
7. Don’t just ask for things.
8. Don’t forget the basics: phone, hours, etc.
9. Offer exclusive content.
10. Make use of Facebook Ads
OUR AGENDA
Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
"They call it “ambient awareness.” It is, they say, very much like being physically
near someone and picking up on his mood through the little things he does — body
language, sighs, stray comments — out of the corner of your eye. This is the
paradox of ambient awareness. Each little update — each individual bit of social
information — is insignificant on its own, even supremely mundane. But taken
together, over time, the little snippets coalesce into a surprisingly sophisticated
portrait of your friends’ and family members’ lives, like thousands of dots making a
pointillist painting. This was never before possible, because in the real world, no
friend would bother to call you up and detail the sandwiches she was
eating." (source link)
USES OF TWITTER Pushing Content
Events Listening Search News
TWOOLS Twitter Search Tweetbot (Mac & iOS) Twitter in Plain English Hootsuite @reply Twitterberry DM = d username Tweetdeck #hashtags Twubs Live-Tweeting
People to follow on Twitter: !
@breyeschow @NewMediaAtCTS @prkanderson @rev_david !
@edrescherphd @MeredithGould !
@jburno @chsocm
OUR AGENDA
Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
PHOTO-SHARING
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Sharing Photos: 55 million shared per day on Instagram (source link) Instagram: #hashtags
Snapchat: At least know about it Pinterest: Collect liturgy, creative worship ideas
!
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IMAGE RICH APPS
OUR AGENDA
Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
FOURSQUARE & YELP
LOCATION BASED SOCIAL NETWORKS Foursquare (also Yelp/Facebook)
“Check-Ins” - Rewards Mayor Specials
Word Gets Out - Location Shared Connect with People in your Community
Reviews!! (esp. important with Apple Maps) !
FOURSQUARE & YELP
OUR AGENDA
Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
GOOGLE PLACES http://www.google.com/business/placesforbusiness/
Claim the listing Be sure the location is correct
Add information & photos Get reviews
GOOGLE TOOLS Shortened URL & QR Codes: goo.gl
Google Docs for Collaboration QR Codes
Alerts (Google News & Reader) !
GOOGLE+ plus.google.com
Create Circles & Have a Presence Link Accounts
Share Info & Have Hangouts! !
OUR AGENDA
Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
BLOGGING
BLOGGING Personal/Professional/Institutional
RSS Feed Feedburner
Google Analytics WordPress (.com or .org), Tumblr, Squarespace
Just not Blogspot (personal bias)
BLOGGING
Free Best blogging platform Best themes/designs Very powerful Used by corporations Powerful Plugins
Free Posts to FB/Twitter Handles All Media types (text, photos, audio, video) Easy to use Easy iPhone app
OUR AGENDA
Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
AUDIO & VIDEO BROADCAST Podcasting: Pre-recorded Audio
BlogTalkRadio: LIVE Audio YouTube/Vimeo/Vine/Instagram: Pre-recorded Video
USTREAM: LIVE Video Sample: Making Videos with an iPhone
OUR AGENDA
Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday
THE KITCHEN SINK
QR Codes SaveVid.com
Email: MailChimp storify.com
SMS!! Firefox Add-on: Download Helper 4.9.21
THERE IS ALWAYS MORE…
10 HOT TIPS
1. Have a personal email
2. Make a Google Profile
3. Use an RSS/News Reader (Pocket, Feedly, etc)
4. Do. Not. Use. Internet. Explorer. Use anything other than it (Chrome, Safari, Firefox)
5. Comment, comment, comment!
10 HOT TIPS
6. Get a Password App (1Password, LastPass)
7. Choose Usernames Carefully
8. Choose a Good Profile Pic (your baby and your dog is cute, but…)
9. Use Wasted Time
10.Use Facebook Friends Lists...
CONDUCT AN EXPERIMENT
CONDUCT AN EXPERIMENT
CONDUCT AN EXPERIMENT
Host a Social Media Sunday at your church to gage your congregation’s usage of social media !
➡ Archive of WPC’s Social Media Sunday ➡ PC(USA) News Article on WPC’s experiment ➡ Adam’s Series on Hosting a Social Media Sunday
HELPFUL BLOG POSTS
1. One Seismic Shift Churches & Non-Profits Need To Make Now In Social Media
2. Signing Up For & Using Twitter
3. Should Your Church or Religious Organization Be on Twitter?
HELPFUL BLOG POSTS
5. How to Best Use Social Media to Enhance Your Church’s Mission Trips
6. “What? You’re Not Using” Tech Blog Series (focusing on 1Password, Dropbox, Evernote, Clippy, TeamViewer, Reeder, WordPress, VisualHub and Preview)
THANK YOU! !
Adam Walker Cleaveland [email protected]
609-933-4000 adamwc.com
twitter.com/adamwc facebook.com/adamwc
!
Check out cleavedesign.com for information on web design
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